Content Director / Creative Lead

We are establishing an in-house content studio in Lahore, led by two founders—Pakistani-Australian entrepreneurs with a decade of business experience in Melbourne. This studio is dedicated to documenting and building the founders’ presence as two of the most-watched business and lifestyle voices in Pakistan. Unlike an agency, this is a full-time creative studio, and you will be the very first hire, joining the founding team to build something unprecedented in the country from the ground up.

Key Responsibilities
You will be responsible for running the entire studio operation. This includes designing and managing the studio system—weekly shoot plans, content calendars, editing queues, and review workflows. You will own the creative direction and visual identity across both founders’ channels, ensuring a premium, cinematic, and consistent output. Developing content formats will be a core part of your role, including recurring series, documentary episodes, daily short-form videos, podcasts, and long-form content.

Weekly collaboration with the founders is essential to mine stories, opinions, and moments, which you will then translate into briefs, hooks, and scripts. You will lead the Director of Photography, two editors, and the social media manager, setting quality standards and providing clear, timely feedback. On-set direction during key shoots and final approval of all content before release will also fall under your purview. Additionally, you will analyze performance data weekly and adjust plans based on audience engagement. As the studio grows, you will play a key role in hiring additional team members such as copywriters, designers, editors, and camera operators.

Required Qualifications
Candidates should have at least 2 years of experience in content creation, including a minimum of 2 years leading a creative or production team. A proven track record of scaling personal brands, founder-led brands, or creator channels with demonstrable growth metrics is essential. You must have a strong creative sensibility, with a portfolio that reflects premium-quality work and the ability to articulate your creative decisions.

Fluency in both short-form content (Reels, TikTok, Shorts) and long-form storytelling (YouTube, documentaries) is required. A systems-oriented mindset is critical—you think in terms of pipelines, templates, and repeatable formats rather than one-off projects. Comfort with integrating AI tools into the workflow for scripting, repurposing, and accelerating production is expected. Fluency in English and Urdu is necessary to confidently direct the founders on camera.

Preferred Qualifications and Benefits
Experience working with international audiences across Australia, the UK, the US, or the Gulf region is a plus. Hands-on skills in shooting or editing will be advantageous.

This role offers the founding creative seat in a studio that is planned to expand beyond twenty people. You will have direct daily access to the founders and significant creative authority. A budget will be allocated for gear, team expansion, and freelancers to support your vision.

To apply, please submit your portfolio or reel, along with two or three accounts you have grown, including before-and-after performance data. Include a brief note outlining what you would focus on during your first 30 days in the role. Shortlisted candidates will be invited to complete a paid trial project.