Content Marketing Campaigns & Planning Coordinator

InforMityx AI is a dynamic company that supports startups, SMEs, enterprises, and digital agencies in building, modernizing, automating, marketing, and scaling digital businesses. By integrating AI, product engineering, data, cloud technologies, and digital growth services, the company addresses diverse challenges such as launching SaaS products, platform modernization, enhancing digital visibility, and supporting dedicated technology teams. With expertise spanning AI solutions, software engineering, data and cloud services, enterprise transformation, SEO, and digital growth, InforMityx AI serves industries including SaaS, healthcare, logistics, edtech, e-commerce, retail, and enterprise technology. The company emphasizes clear communication, quality execution, transparent delivery, and measurable outcomes.

The Content Marketing Campaigns & Planning Coordinator role is a full-time, on-site position based in Lahore. This role focuses on planning, coordinating, and executing content marketing campaigns across various digital channels to drive brand awareness, lead generation, and customer engagement. The coordinator will develop campaign calendars, align content topics with demand generation goals, and collaborate closely with marketing, product, and sales teams to ensure timely production and publication of campaign assets. Monitoring campaign performance and optimizing content and messaging based on data insights are key aspects of this role. Additionally, the coordinator will maintain consistent communication with stakeholders to keep campaigns on track and stay informed about market trends, competitor activities, and audience insights to refine content planning and support broader digital growth initiatives.

Key Responsibilities

- Develop and manage comprehensive content marketing campaign calendars aligned with demand generation objectives.
- Coordinate cross-functional collaboration between marketing, product, and sales teams to ensure seamless execution of campaign assets.
- Oversee timely production, review, and publication of content across digital channels.
- Analyze campaign performance data and audience insights to optimize messaging and content strategies.
- Maintain clear and consistent communication with internal stakeholders to track campaign progress and address any challenges.
- Monitor market trends, competitor activities, and audience behavior to inform content planning and digital growth strategies.
- Support broader digital marketing initiatives by providing insights and recommendations based on campaign outcomes.

Required Qualifications

- Proven experience in planning and managing demand and production schedules for marketing campaigns.
- Strong analytical skills with the ability to interpret campaign data, performance metrics, and audience insights effectively.
- Excellent communication skills to facilitate collaboration across multiple teams and coordinate with stakeholders.
- Background in content marketing, digital marketing, or campaign management, preferably within B2B or technology-focused sectors.
- Proficiency in creating and managing campaign calendars, workflows, and deadlines in a fast-paced environment.
- Familiarity with marketing analytics tools, CRM or marketing automation platforms, and basic SEO principles.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Exceptional organizational skills, attention to detail, and the ability to prioritize multiple projects simultaneously.

This role offers the opportunity to contribute to a forward-thinking company at the intersection of AI and digital growth, working in a collaborative environment that values quality, transparency, and measurable results.