Content Marketing Campaigns & Planning Coordinator

InforMityx AI is a dynamic company dedicated to helping startups, SMEs, enterprises, and digital agencies build, modernize, automate, market, and scale their digital businesses. Leveraging expertise in AI, product engineering, data, cloud, and digital growth services, the company addresses a broad spectrum of challenges—from launching SaaS products and modernizing platforms to enhancing digital visibility and supporting technology teams. Serving industries such as SaaS, healthcare, logistics, edtech, e-commerce, retail, and enterprise technology, InforMityx AI emphasizes clear communication, quality execution, transparent delivery, and measurable results.

The Content Marketing Campaigns & Planning Coordinator role is a full-time, on-site position based in Lahore. This role focuses on planning, coordinating, and executing content marketing campaigns across various digital channels to boost brand awareness, generate leads, and engage customers. The coordinator will develop campaign calendars, align content with demand generation goals, collaborate closely with marketing, product, and sales teams, and ensure timely production and publication of campaign materials. Additionally, the role involves analyzing campaign performance data, optimizing messaging based on insights, and maintaining consistent communication with stakeholders to keep campaigns on schedule. Monitoring market trends, competitor activities, and audience behavior is also a key part of refining content strategies and supporting broader digital growth initiatives.

Key Responsibilities

- Plan, coordinate, and execute content marketing campaigns across digital platforms to support brand and lead generation objectives.
- Develop and maintain detailed campaign calendars, ensuring alignment with demand generation goals and timely delivery of assets.
- Collaborate with cross-functional teams including marketing, product, and sales to ensure cohesive campaign execution.
- Analyze campaign performance metrics and audience insights to optimize content and messaging for better engagement.
- Communicate regularly with stakeholders to provide updates, manage expectations, and ensure campaigns stay on track.
- Monitor market trends, competitor activities, and audience preferences to inform content planning and strategy adjustments.
- Support broader digital growth initiatives by integrating campaign insights into overall marketing efforts.

Required Qualifications

- Proven experience in planning and managing marketing campaigns, including demand and production planning.
- Strong analytical skills with the ability to interpret campaign data, performance metrics, and audience insights.
- Excellent communication skills for effective collaboration across teams and stakeholder management.
- Background in content marketing, digital marketing, or campaign management, preferably within B2B or technology sectors.
- Ability to manage multiple projects, campaign calendars, workflows, and deadlines in a fast-paced environment.
- Familiarity with marketing analytics tools, CRM or marketing automation platforms, and basic SEO principles.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and the ability to prioritize competing tasks effectively.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience in AI-driven marketing solutions or enterprise technology sectors may find this role particularly well-suited to their skills. The position offers the opportunity to work in a collaborative, growth-oriented environment with exposure to diverse industries and cutting-edge digital marketing practices.

This role provides a platform to contribute meaningfully to digital transformation initiatives while developing expertise in content marketing strategy and campaign execution within a forward-thinking company.