Content Marketing Specialist

We are seeking a skilled Content Marketing Specialist to create high-quality, authoritative content that enhances Octopus Digital’s brand presence, product visibility, and thought leadership across global markets. The ideal candidate will be an exceptional writer and researcher with a deep understanding of B2B technology content, SEO, and AI-powered content discovery. This role requires familiarity with how search engines and AI platforms such as ChatGPT, Gemini, Claude, and Perplexity discover, interpret, and surface information. The specialist will develop content that appeals to human audiences while being optimized for search engines and AI-driven platforms.

Key Responsibilities:
- Develop a wide range of content including blogs, articles, website copy, value propositions, case studies, LinkedIn posts, newsletters, press releases, campaign materials, and other marketing assets.
- Translate complex technology, industrial, and digital transformation concepts into clear, engaging, and commercially relevant content.
- Conduct research on industry trends, customer pain points, market questions, and emerging topics to identify valuable content opportunities.
- Create content focused on AI, GenAI, Industrial IoT, Industry 4.0, digital transformation, data, automation, and industrial technology.
- Support executive thought leadership initiatives through contributed articles, podcasts, webinars, media engagements, and external communications.
- Develop pillar content, topic clusters, supporting articles, FAQs, and other knowledge-rich materials to establish topical authority.
- Apply SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) techniques to enhance content discoverability across traditional search engines and AI-powered platforms.
- Optimize content for platforms such as Google, ChatGPT, Gemini, Claude, and Perplexity.
- Structure content to ensure key information is clear, authoritative, factual, well-supported, and easily interpretable by search engines and AI systems.
- Utilize AI tools for research, ideation, content analysis, personalization, drafting, editing, and optimization while maintaining originality and editorial standards.
- Monitor content performance and AI/search visibility, using insights to refine and improve content strategy continuously.
- Collaborate closely with product teams, sales, subject-matter experts, and leadership to produce accurate and credible content.

Required Qualifications:
- 3 to 4 years of experience in content marketing, copywriting, SEO, digital marketing, or a related field.
- Proven ability to produce excellent, original B2B content.
- Exceptional written and verbal English skills, with strong grammar, storytelling, editing, and communication abilities.
- Strong research skills and the capability to simplify technical and complex subjects.
- Solid understanding of B2B content marketing, SEO, search intent, keyword research, and content strategy.
- Familiarity with AI-powered search and content discovery concepts, including AEO, GEO, and AI optimization.
- Knowledge of how large language models (LLMs) and AI platforms discover, interpret, and surface information.
- Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms.
- Ability to work effectively with subject-matter experts to translate technical knowledge into compelling business content.

Preferred Qualifications and Additional Information:
Experience in B2B technology sectors such as SaaS, industrial technology, engineering, automation, or digital transformation is advantageous. We are looking for a candidate who goes beyond traditional copywriting by combining excellent writing skills, strong research capabilities, SEO expertise, and a solid understanding of AI-powered content discovery. A genuine curiosity about technology and innovation will help the candidate thrive in this role.