Content & Social Media Executive

Brand Republic is looking for a creative and organized Content & Social Media Executive to join our Karachi office on a full-time, permanent basis. This role involves managing content creation and social media activities for both the company and its clients. The ideal candidate will develop engaging content, plan content calendars, brainstorm creative ideas, and collaborate closely with design and video teams to bring concepts to life. Beyond writing captions, this position requires tailoring content for various audiences, platforms, and brands while supporting branding and marketing campaigns.

Key Responsibilities
- Write social media captions, marketing copy, website content, blogs, and campaign materials.
- Manage content planning and scheduling for company and client social media accounts.
- Develop weekly and monthly content calendars aligned with brand goals, campaigns, and trends.
- Brainstorm creative ideas for social media posts, including Reels, carousels, campaigns, and brand-building initiatives.
- Conduct research on client industries, target audiences, competitors, and trends to identify content opportunities.
- Adapt tone and messaging to suit different brands, platforms, and audiences.
- Create concepts, hooks, and scripts for short-form videos and social media campaigns.
- Coordinate with graphic designers, video editors, and other team members to execute content ideas effectively.
- Review, proofread, and refine content to ensure quality, accuracy, and brand consistency.
- Schedule and publish content across platforms such as Instagram, Facebook, LinkedIn, and others.
- Track basic social media performance, identify successful content formats, and recommend improvements.
- Manage multiple content requirements for in-house branding and client projects while meeting deadlines.

Required Qualifications
- 6 months to 1 year of relevant experience in content writing, social media management, content marketing, or digital marketing.
- Strong English writing, editing, and proofreading skills.
- Experience writing social media captions, marketing copy, and other digital content.
- Understanding of social media platforms, content formats, audience engagement, and current trends.
- Ability to plan content calendars and manage multiple social media content requirements simultaneously.
- Creative thinking with the ability to transform briefs or ideas into engaging content concepts.
- Strong research skills and adaptability in writing for different brands and audiences.
- Ability to collaborate effectively with designers, video editors, and marketing teams.
- Good time management, attention to detail, and ability to handle multiple projects concurrently.
- A portfolio or writing samples demonstrating relevant content and creative work is advantageous; university, personal, or freelance projects are acceptable if they showcase applicable skills.

Preferred Qualifications and Benefits
- Familiarity with Canva, Meta Business Suite, scheduling tools, or content management platforms is a plus.
- This role offers hands-on experience in content strategy, creative ideation, planning, and day-to-day social media execution, ideal for candidates looking to grow beyond writing-only roles.
- The position is based on-site in Karachi with working hours from 11:00 AM to 8:00 PM.
- Monthly salary ranges from Rs40,000 to Rs50,000.
- This vacancy targets candidates with 6 to 12 months of relevant experience; those with significantly more experience may not fit the junior-level profile.

In this role, you will contribute to both in-house brand content and client social media management. You will plan content calendars and campaigns, participate in creative brainstorming, and support brand-building activities. A proactive approach to content writing, publishing, and performance improvement within a dynamic team environment is essential.