Content Strategist / Content Lead

We are seeking an experienced Content Strategist to lead the development and execution of comprehensive content strategies that align with business and marketing goals. This role involves creating content pillars, messaging frameworks, and campaign plans while translating complex business objectives into clear, actionable content directions. The ideal candidate will conduct thorough industry and audience research, develop brand positioning and messaging, and oversee content creation across multiple formats and platforms. You will also manage content production, lead campaign strategy, and collaborate closely with cross-functional teams to ensure quality and strategic relevance. A significant portion of your role will focus on building and enhancing the company’s own brand presence and thought leadership.

Key Responsibilities

- Content Strategy: Develop and implement content strategies that support business objectives, including content pillars, messaging frameworks, and monthly or campaign-based plans. Identify content gaps and market opportunities, tailoring strategies for specific platforms.

- Industry & Audience Research: Quickly understand new industries, products, and services. Analyze target audiences, customer pain points, competitor landscapes, and market trends to inform content strategies.

- Brand Positioning & Messaging: Create and refine brand positioning frameworks, establish voice and tone guidelines, and develop key messages, value propositions, and campaign themes that align with strategic goals.

- Copywriting & Content Creation: Personally develop and review content across formats such as social media copy, video scripts, website and landing pages, blogs, SEO content, ads, email campaigns, case studies, corporate proposals, taglines, and creative briefs. Strong English and Urdu/Hinglish writing skills are essential.

- Content Production & Creative Direction: Translate strategies into creative briefs, guide designers, video editors, writers, and social media teams, and oversee the entire content production pipeline from concept to publication while maintaining quality and consistency.

- Campaign Strategy: Develop content-led campaign concepts and narratives across the customer journey stages. Collaborate with performance marketing to align organic and paid messaging and continuously optimize campaign communication based on performance data.

- SEO & Search Content: Build SEO-focused content strategies using keyword research and search intent analysis. Work with SEO teams to develop topic clusters and identify content opportunities.

- Platform & Distribution Strategy: Create platform-native content for channels including Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter, Pinterest, Google Business Profile, websites, email, WhatsApp, Reddit, paid advertising, and traditional marketing. Adapt core ideas to suit each platform’s unique format and audience.

- Client Strategy & Communication: Lead client meetings, present content strategies and calendars, gather feedback, manage revisions, and maintain long-term strategic relationships.

- Content Department Leadership: Coordinate with writers, social media managers, designers, video editors, SEO, performance marketing, and web development teams. Assign tasks, set priorities and deadlines, review work, mentor team members, and improve workflows.

- Performance & Optimization: Monitor and analyze content performance metrics such as reach, engagement, traffic, leads, and conversions. Use insights to refine strategies and align content outcomes with broader business goals.

- Company Brand Development: Dedicate approximately 30% of your focus to building the company’s own content strategy, brand positioning, social media presence, thought leadership, website content, case studies, campaigns, and internal content systems.

Required Qualifications

- 5–10+ years of professional experience in content strategy, marketing, or related fields, preferably within a digital, creative, or marketing agency environment.

- Proven ability to manage multiple clients and industries simultaneously.

- Strong portfolio showcasing strategic and creative work, including comprehensive content strategies rather than isolated posts.

- Demonstrated skill in connecting content initiatives with business and marketing objectives.

- Excellent strategic thinking, research, analytical, and business acumen.

- Strong communication, presentation, project management, and leadership abilities.

- Ability to handle multiple projects, mentor teams, and maintain detail-oriented execution.

- Proactive, self-managed, and comfortable challenging ideas when necessary.

- Exceptional writing skills in English, with strong Urdu/Hinglish writing ability where relevant.

- Ability to write for diverse audiences and platforms, simplify complex ideas, and craft compelling storytelling.

This role offers the opportunity to lead a dynamic content function, work across diverse industries, and contribute significantly to both client success and the company’s own brand growth.