Content Strategist

We are seeking a dynamic Content Strategist to develop and execute monthly content calendars across LinkedIn, TikTok, Instagram, and YouTube. This role involves creating engaging content centered on themes such as teardowns, case studies, contrarian viewpoints, and founder perspectives. The ideal candidate will craft compelling scripts and hooks for a variety of formats including shorts, long-form videos, and LinkedIn posts. Collaboration with the video editor to provide clear briefs and feedback is essential, as is monitoring content performance and adjusting strategies based on data insights rather than assumptions.

Key Responsibilities
- Develop and manage monthly content calendars for multiple social media platforms including LinkedIn, TikTok, Instagram, and YouTube.
- Plan and produce content aligned with core pillars such as teardowns, case studies, contrarian takes, and founder points of view.
- Write engaging scripts and hooks tailored for shorts, long-form videos, and LinkedIn posts to maximize audience engagement.
- Create LinkedIn carousels and text posts designed to stimulate comments and direct messages.
- Conduct research on Amazon Ads, TikTok Shop trends, competitor activities, and industry data to generate fresh content ideas.
- Collaborate closely with video editors by providing detailed briefs, constructive feedback, and ensuring timely delivery.
- Track and analyze content performance metrics including reach, saves, comments, and inbound leads, and prepare monthly reports highlighting effective strategies.
- Continuously refine content plans based on performance data to optimize results.

Required Qualifications
- 2 to 4 years of experience in content strategy, social media management, or content marketing, preferably within B2B sectors or agency environments.
- Excellent command of English with strong writing skills, particularly in crafting concise and impactful copy.
- Demonstrated success in growing social media presence on platforms such as LinkedIn, TikTok, or YouTube.
- Deep understanding of content hooks, formats, and platform-specific algorithms that drive engagement.
- Highly organized with the ability to manage editorial calendars and ensure smooth content production workflows.
- Proficiency with tools such as Notion, ClickUp, Canva, and basic analytics platforms.

Preferred Qualifications and Benefits
- Familiarity with Amazon selling, PPC advertising, or TikTok Shop operations is advantageous.
- Experience producing podcasts or managing newsletters is a plus.
- Basic skills in design or video editing will be beneficial.
- This is an in-person role offering a monthly salary ranging from Rs50,000 to Rs70,000.

If you are passionate about creating impactful content and driving engagement across multiple platforms, this role offers an exciting opportunity to contribute to a growing team and make a measurable impact.