Content Strategist

Located in Bahria Town Phase 7, Rawalpindi, this full-time, onsite position offers fixed working hours either from 9:30 AM to 6:30 PM or 2:00 PM to 11:00 PM Pakistan time. Reporting directly to the CEO/Founder, the role requires 5 to 10+ years of experience within the digital marketing or creative agency industry. The company is seeking a Content Strategist / Content Lead to oversee the entire content function for both client accounts and internal brand initiatives. This leadership role involves developing and executing content strategies, brand positioning, research, copywriting, campaign planning, SEO, performance analysis, and managing cross-functional teams. Approximately 70% of the focus will be on client projects, with the remaining 30% dedicated to enhancing the company’s own content ecosystem.

Key Responsibilities

- Content Strategy: Develop comprehensive content strategies aligned with business goals, including content pillars, messaging frameworks, and monthly or campaign-based plans. Identify content gaps and opportunities while tailoring strategies for specific platforms.

- Industry & Audience Research: Quickly understand new industries and products, analyze target audiences, customer pain points, and competitor landscapes to inform actionable content strategies.

- Brand Positioning & Messaging: Create and refine brand positioning, voice, tone, and messaging guidelines to ensure consistent alignment across all content.

- Copywriting & Content Creation: Personally craft and review content across formats such as social media copy, video scripts, website content, blogs, ad copy, email campaigns, case studies, and creative concepts. Strong English and Urdu/Hinglish writing skills are essential.

- Content Production & Creative Direction: Translate strategies into clear creative briefs, direct creative teams including designers and editors, review deliverables, and manage the content production pipeline from ideation to publication.

- Campaign Strategy: Develop content-led campaign narratives covering awareness to conversion stages, collaborate with performance marketing teams, and continuously optimize campaign messaging based on results.

- SEO & Search Content: Design SEO-focused content strategies, conduct keyword research, and collaborate with SEO teams to develop topic clusters and optimize website content.

- Platform & Distribution Strategy: Create platform-native content tailored for channels such as Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter, Pinterest, email, WhatsApp, Reddit, paid advertising, and offline marketing, adapting core ideas to each format.

- Client Strategy & Communication: Lead client meetings, present content strategies and calendars, manage feedback and approvals, and build long-term strategic relationships.

- Content Department Leadership: Manage and mentor a multidisciplinary content team, assign tasks, set priorities, maintain quality standards, and improve workflows across departments.

- Performance & Optimization: Monitor content performance metrics including engagement, traffic, leads, conversions, and SEO growth; use data-driven insights to refine strategies.

- Internal Brand Development: Dedicate 30% of efforts to building the company’s own content strategy, brand positioning, social media presence, thought leadership, website content, and campaigns.

Required Qualifications

- 5 to 10+ years of professional experience in content strategy, marketing, or related roles within digital, creative, or marketing agencies.

- Proven ability to manage multiple clients and industries simultaneously with a strong portfolio showcasing strategic and creative work.

- Expertise in developing end-to-end content strategies aligned with business and marketing objectives.

- Exceptional strategic thinking, research, analytical skills, and commercial mindset.

- Excellent communication, presentation, project management, and leadership abilities.

- Strong writing skills in English and Urdu/Hinglish, with the ability to adapt tone and style for diverse audiences and platforms.

- Proficiency or willingness to learn modern content, marketing, and productivity tools such as ClickUp, Notion, Canva, Adobe Creative Suite, Google Analytics, SEO tools (Ahrefs, SEMrush), social media management platforms, and AI-powered content tools.

- Bachelor’s degree in Marketing, Communications, Media, English, Business, or a related field.

Preferred Qualifications and Benefits

While specific benefits are not detailed, the role offers the opportunity to lead a dynamic content department within a growing digital marketing agency. Success will be measured by content quality, audience engagement, lead generation, SEO growth, client satisfaction, campaign performance, team productivity, and the growth of the company’s own brand presence. Salary will be commensurate with experience and portfolio strength.

The ideal candidate will think like a strategist, write like a copywriter, operate like a content manager, and lead like a department head—capable of quickly adapting to new industries, developing clear positioning, and delivering impactful content that drives business results.