Content Strategist - SEO, Local SEO & AI Search

Agency Hero, a digital marketing company specializing in white-label SEO and WordPress services for agencies, is looking for an experienced Content Strategist to join their SEO team. This full-time remote role focuses on creating and refining SEO content strategies, especially for local and service-area businesses. The ideal candidate will analyze websites, search intent, competitors, and SEO data to guide content creation and optimization that supports both traditional search engines and emerging AI-driven platforms. The position requires working from 8:00 AM to 4:00 PM Eastern Time and offers competitive compensation based on experience.

Key Responsibilities
Develop SEO-driven content strategies tailored for local, service-area, regional, and broader organic campaigns. Conduct comprehensive keyword research and analyze search intent with attention to local and geographic factors. Evaluate local SERPs and competitors to identify content gaps and opportunities. Decide when to create service pages, city/location pages, service-area pages, and supporting informational content, ensuring avoidance of thin, duplicate, or doorway-style pages.

Audit existing website content to recommend improvements such as consolidation, expansion, redirection, or removal. Create topic clusters and supporting content to build topical and local authority. Map keywords, services, topics, locations, and search intent to appropriate pages while planning website content architecture, including relationships between service, location, and supporting content.

Develop internal linking strategies that strengthen priority service and location pages and prevent keyword, topic, service, and location cannibalization. Produce detailed content briefs for writers and analyze competitor websites and SERPs to understand market requirements. Review content for SEO effectiveness, quality, relevance, and alignment with local search intent. Collaborate closely with SEO, Local SEO, technical, and content teams.

Leverage AI tools to enhance research, analysis, strategy development, and workflow efficiency. Assist in developing strategies for Google Search, local search, Google AI experiences, and emerging AI-driven platforms.

Required Qualifications
At least 2 years of professional experience in SEO content strategy, including Local SEO for service-area businesses. Proven expertise in developing service-page and location-page strategies. Strong skills in keyword research, local keyword targeting, and search-intent analysis. Experience with competitor research, content-gap analysis, and content auditing/optimization.

Ability to create content plans, detailed briefs, on-page SEO, and internal linking strategies. Excellent professional writing and editing skills with the capability to produce publication-ready SEO content. Familiarity with AI tools such as Claude, ChatGPT, or similar platforms used in SEO workflows. Experience working within digital marketing agencies supporting multiple client accounts. Ability to work full-time on an Eastern Time schedule independently with strong attention to detail.

Preferred Qualifications and Benefits
In-depth knowledge of local SEO concepts, including local search intent, service-area business SEO, local content architecture, and Google Business Profile integration. Understanding of advanced SEO principles such as topical authority, topic clustering, E-E-A-T, YMYL, and modern search behavior. Experience with SEO tools like Ahrefs, Semrush, Google Search Console, Screaming Frog, and local rank-tracking tools.

Comfortable using AI for research, competitor analysis, content strategy, and workflow automation beyond content generation. Experience with Claude Projects, Claude Skills, or custom GPTs is a plus. Awareness of evolving AI search platforms (e.g., ChatGPT, Gemini, Perplexity, Microsoft Copilot) and how content can improve visibility in these environments. Strong strategic thinking, clear communication, and the ability to logically explain recommendations.

Candidates should be prepared to complete a multi-stage application process including a video introduction, practical assessment, and interviews. This role offers competitive pay ranging from Rs200,000 to Rs300,000 per month and requires consistent availability during Eastern Time working hours.