Content Team Lead

We are seeking a skilled Content Lead to take ownership of content strategies and execution across multiple channels including SEO, website, social media, PR, and product/UI content. This role requires setting clear content direction grounded in semantic principles, managing a team of writers, and maintaining high-quality standards. The ideal candidate will ensure that all content is clear, useful, aligned with the brand voice, and optimized for the right search intent. This position demands a balance of strategic thinking, hands-on editing, and people management.

Key Responsibilities

- Lead and manage the content team by assigning tasks, setting priorities, and ensuring deadlines are met.
- Develop comprehensive content strategies, including briefs, outlines, and topic clusters that align with semantic SEO principles.
- Edit and proofread a variety of content types such as website pages, blogs, landing pages, press releases, social media posts, and marketing collateral.
- Maintain consistency in brand voice, tone, terminology, grammar, and overall quality across all content.
- Conduct regular content audits to identify gaps and opportunities for improvement on existing pages.
- Create content optimized for AEO (Answer Engine Optimization), semantic SEO, and large language model (LLM)-friendly formats.
- Determine the most effective content format for each keyword or topic, including blogs, landing pages, category pages, and supporting materials.
- Review content for accuracy, clarity, originality, EEAT (Expertise, Authoritativeness, Trustworthiness) signals, and overall usefulness.
- Collaborate closely with designers, developers, SEO specialists, and marketing teams to ensure cohesive content delivery.
- Develop and review scripts and copy for animated videos, advertisements, and other visual content.
- Write and edit press releases, corporate communications, and thought leadership articles.
- Train and mentor writers by providing constructive feedback to enhance their research, writing, SEO, and editing capabilities.
- Manage content calendars to ensure timely delivery aligned with business priorities.
- Analyze competitors, SERPs, existing content, and user search behavior to identify content gaps.
- Ensure all content is human-centered, specific, commercially relevant, and free from unnecessary AI-style language or filler.

Required Qualifications

- 3 to 5+ years of experience in content writing, editing, SEO content, or content marketing.
- Strong command of English grammar, structure, tone, and editing skills.
- Proven experience managing writers or leading a content team.
- Deep understanding of SEO and search intent.
- Familiarity with AEO, semantic SEO, topical authority, and AI/LLM-driven search technologies.
- Ability to translate keyword research and business goals into actionable content strategies.
- Excellent research and fact-checking skills.
- Proficiency in writing and editing across various formats, audiences, and platforms.
- Exceptional attention to detail while maintaining a strategic overview.
- Capability to provide clear, actionable feedback to writers.
- Comfortable managing multiple projects and competing priorities simultaneously.

Preferred Qualifications and Benefits

- Experience in EdTech, SaaS, e-commerce, or digital platform industries.
- Hands-on experience with Semantic SEO and building topical authority.
- Background in PR and media content creation.
- Understanding of content performance metrics and creating conversion-focused content.

This role offers the opportunity to lead a dynamic content team and shape content that drives engagement and business growth across diverse digital channels.