Content Team Lead- Night Shift (On-site)

We are looking for a proactive and culturally aware Content Team Lead to manage our creative studio in Karachi during the night shift aligned with US working hours. This role acts as a crucial bridge between our US strategy team and the local SEO writers and graphic designers, ensuring smooth communication and flawless execution. The ideal candidate will have a strong passion for US sports, sneaker culture, and African American cultural influences, with the ability to craft content that genuinely connects with a US audience. Experience in graphic design or video editing is highly desirable to facilitate effective collaboration and provide insightful feedback within the design team.

Key Responsibilities

- Work closely with the US strategy team during night hours to interpret creative briefs and strategic objectives, translating them into clear, actionable tasks for writers and designers in Karachi.
- Oversee the content calendar to guarantee timely and accurate delivery of all projects.
- Lead visual storytelling initiatives across social media platforms, Google Ads, websites, and marketing campaigns to evoke the desired emotional response from US consumers.
- Manage video storyboarding processes, guiding concept development before production begins.
- Supervise the creation of impactful Amazon A+ Content, optimized product images, and visual assets for Shopify and mobile applications.
- Ensure cultural authenticity by applying deep knowledge of US streetwear, hip-hop, fashion, and sports culture to all content.
- Conduct thorough quality control on all copy, graphics, and videos to maintain native-level relevance and accuracy.
- Provide constructive and technical feedback on design elements such as layouts, color grading, vector scaling, and video editing timelines.
- Support writers in producing SEO-driven content based on comprehensive keyword research.
- Explore and implement AI-driven creative tools to boost team efficiency while maintaining brand identity.

Required Qualifications

- At least 3 years of experience leading creative teams, senior content writing, or managing cross-border production workflows.
- Strong cultural literacy and respectful understanding of African American culture’s influence on fashion and sports, along with a genuine passion for sneaker culture, NBA, and NFL.
- Near-native English proficiency with an excellent grasp of US idioms and tonal nuances.
- Proven ability to stay composed under pressure and motivate both writers and designers to deliver high-quality results.
- Experience managing content calendars, video scripts, Amazon Seller Central (A+ Content), and Shopify backends.

Preferred Qualifications and Benefits

- Practical knowledge or strong familiarity with Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Premiere Pro, After Effects) to effectively review and provide technical feedback to creative teams.
- Benefits include punctuality and performance bonuses, growth opportunities, 15 annual leaves with encashment options, yearly salary increments, alternate Saturdays off with leave encashment, and paid overtime.
- Opportunity to work with top-rated US brands.
- Work schedule is from 8:30 PM to 5:30 AM (night shift), with possible adjustments due to daylight saving time.
- This is an on-site position based in Karachi.

Shortlisted candidates will be asked about their current and expected salary for a Content/Creative Team Lead role, willingness to work the night shift on-site, familiarity with creative software for technical feedback, and readiness to visit the office for paid task completion.