Content Writer

Confidential Unverified

Karachi , Pakistan

Posted Aug 18, 2018 738 views

PKR. 25,000 - 100,000/Month

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Job Description

PURPOSE OF THE POSITION: Lead digital content strategy, creative development and execution. Includes responsibility for overseeing content for website, mobile, email, and paid media.

RESPONSIBILITIES:

Lead creative innovation, excellence, and innovation in digital channels for brands

  • Oversee digital agency relationship
  • Lead development and adherence to brand personality and tone of voice in the digital space
  • Integration and collaboration with Food and Beverage, Brand Advertising, Brand Experience, Paid Media, Consumer Insights/Analytics, and Social Media

EDUCATION QUALIFICATIONS:

  • Bachelor’s degree, with preference in Marketing or Advertising.

EXPERIENCE QUALIFICATION:

  • Minimum 2 years in an advertising agency account management role or client side with digital responsibility.
  • Agency experience strongly preferred.

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

Extensive experience leading digital, including an understanding of the digital landscape across web, mobile, email, and paid media.

  • Strong understanding of digital measures an optimization
  • Strong understanding of segmentation as it relates to broader marketing and digital channel capabilities
  • Passion for and understanding of emerging digital technology

DECISION-MAKING AUTHORITY:

Authority to approve materials/content prior to traffic

Job Details

Industry:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Gender:
Male
Minimum Education:
Secondary School Certificate/Matriculation/O-Level
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Apply Before:
Sep 18, 2018
Posting Date:
Aug 18, 2018
Show fewer details Read full job description

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