Content Writer

We are seeking a talented Content Writer to join our expanding content team at a growing software house. This role will focus on creating engaging and informative content for two key products: Car Trader Pk, an online platform for buying and selling new and used cars in Pakistan, and Global Buzaar, an online marketplace connecting buyers and sellers. The ideal candidate will be responsible for producing a variety of content types that support both platforms, helping to enhance user experience and drive engagement.

Key Responsibilities
- Develop comprehensive car buying guides, reviews, comparisons, and automotive news articles for Car Trader Pk.
- Create compelling product descriptions, category pages, and buying guides for Global Buzaar.
- Conduct keyword research and optimize all content to improve search engine rankings.
- Produce diverse content formats including social media posts, advertising copy, email newsletters, and video scripts.
- Write clear and concise UX copy for websites and mobile applications to improve user interaction.
- Monitor content performance metrics and refine content strategies based on data insights.

Required Qualifications
- 1 to 3 years of professional writing experience in web content, e-commerce, or digital marketing environments.
- Excellent command of written English with strong grammar and style skills.
- Working knowledge of SEO principles and best practices.
- Familiarity with WordPress or similar content management systems (CMS).
- A portfolio showcasing published writing samples.

Preferred Qualifications
- Proficiency in written Urdu is an advantage.
- A keen interest in the automotive or e-commerce sectors.
- Prior experience writing for marketplaces, classifieds platforms, or related industries.

This is a full-time position based in Lahore with a hybrid work arrangement. We encourage candidates who are passionate about content creation and eager to contribute to dynamic online platforms to apply.

We welcome referrals and encourage sharing this opportunity with qualified individuals who may be a good fit for the role.