Content Writer & Social Media Executive

This hybrid role involves creating compelling content and managing social media channels to engage audiences interested in Australian migration and education. Approximately half of your time will be dedicated to writing various content types such as website service pages, blogs, captions, scripts, and emails. The other half will focus on social media management, including owning the content calendar, publishing posts, and ensuring all channels maintain a consistent, on-brand presence. Your main objective is to deliver accurate, high-quality content that converts audiences into booked consultations.

Key Responsibilities

Content Writing (approx. 50%)
- Develop and update website service pages covering visa and education services, including skilled/PR, partner, parent, employer-sponsored, student, graduate visas, and COE/enrolments, following SEO guidelines.
- Produce SEO-optimized blog articles and FAQ content targeting high-intent search terms using tools like SEMrush and Google Search Console.
- Write engaging social media copy such as captions, carousel text, headlines, hooks, and calls to action.
- Create short-form video scripts for platforms like Reels, TikTok, and YouTube Shorts in English and conversational Hinglish/Urdu, collaborating with video editors.
- Draft email and WhatsApp broadcast copy for warm-database campaigns, including visa-expiry reminders and cross-selling education-to-visa services.
- Support ad copywriting for Meta and Google Ads as needed.
- Ensure all content is accurate and compliant, avoiding misleading claims and verifying visa information against official Department of Home Affairs sources with MARA agent approval when necessary.

Social Media Management (approx. 50%)
- Manage the monthly content calendar for social channels including Facebook, Instagram, TikTok, LinkedIn, and YouTube, planning at least two weeks in advance and securing approval from the Digital Marketing Manager.
- Schedule and publish posts using Meta Business Suite and other scheduling tools, ensuring timely, non-duplicated, and on-brand content delivery.
- Provide clear creative briefs and deadlines to Graphic Designers and Video Editors, tracking assets from briefing to publication.
- Maintain a balanced content mix across service lines and funnel stages: awareness, education, trust (testimonials, success stories, team), and conversion (consultation offers).
- Monitor trends, visa policy updates, and Australian migration news, creating timely posts within 24 to 48 hours.
- Collaborate with the Community & Engagement Lead to ensure prompt responses to comments and DMs, directing lead-intent conversations into the CRM system (GoHighLevel).
- Report weekly social media performance metrics (reach, engagement, followers, link clicks, leads) to the Senior Data Analyst and propose one content experiment monthly.
- Maintain the brand voice guide, caption templates, and content library for team consistency.

General
- Track all tasks and deadlines using the project management tool Plane.
- Participate in weekly team meetings to share progress, challenges, and ideas.
- Provide social media publishing and calendar coverage during the Social Media Team Lead’s absence.

Required Qualifications
- Bachelor’s degree in Mass Communication, Marketing, English, Media Studies, or a related field.
- 2 to 4 years of professional experience in content writing and social media management, preferably combined in one role.
- Excellent written English skills (Australian/UK spelling) with a clear, simple, and persuasive style.
- Fluency in Urdu and ability to write conversational Hindi/Urdu (Hinglish) scripts.
- Practical experience with Meta Business Suite and at least one scheduling tool, capable of managing a content calendar end to end.
- Working knowledge of SEO writing, including keywords, headings, meta titles, descriptions, and internal linking.
- A portfolio showcasing published website pages, blogs, and social media posts or scripts.
- Strong organizational skills, attention to detail, and ability to handle multiple deadlines.

Preferred Qualifications and Benefits
- Experience in immigration, education, study-abroad, or professional services marketing.
- Familiarity with SEMrush, Google Search Console, GA4, Canva, and responsible use of AI writing tools with fact-checking.
- Basic understanding of Australian visa categories and the role of MARA-registered agents.
- Experience with CRM platforms such as GoHighLevel and project management tools like Plane, ClickUp, or Asana.

What We Offer
- Competitive monthly salary commensurate with experience.
- Benefits according to company policy.
- A defined role within a growing marketing team focused on measurable outcomes.
- Exposure to the Australian market and multi-channel marketing including SEO, Meta, Google Ads, and CRM.
- A structured learning plan, monthly OKRs, and regular one-on-one meetings with the Digital Marketing Manager.