Posted Feb 18, 2021 4 views
We are looking for a highly motivated Content Strategist to join our marketing team in Karachi.
JOB RESPONSIBILITIES
Leadership
- Orchestrate content planning, creation and delivery processes across product and marketing channels in English.
- Ensure that all content created maintains brand standards and content style guides, as well as the overall expression of the brand’s identity.
Strategy and Analytics
- Develop and roll out an integrated and data-driven content marketing strategy encompassing all channels - website, blog, social, video, emailers/ newsletters.
- Manage metrics aligned with the overall business objectives.
- Enable structured content creation by understanding the brand, the audience, SEO requirements, and market-specific insights for the USA, Australia and Middle East.
- Actively measure, manage, optimize and communicate the performance of the content.
- Strong analytical skills across all content touchpoints with an ROI focus.
Research
- Research the approach and competitor environment using surveys, keyword research, market studies, and analytics insights to create the content strategy and calendar.
Channels
- Lead and inspire the development of content along with other production inclusive of videos, infographics, blogs, social media channels, emailers/newsletters that are personalized or focused on key target audiences.
- Manage all social media channels for content as well as community management.
Collaboration
- Collaborate with stakeholders in marketing, product, sales, design, and tech.
Required Skills
- At least 4 years of content marketing experience required
- Must have an understanding of SEO and brand marketing
- Must have experience in developing an editorial calendar
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
- Exposure to a social media account management preferred
Job Details
Cooperative Computing
Cooperative Computing digitally enables high-growth companies accelerating their journey into the automated economy through a hyper focused approach that includes a strategic mix of hyper automation, hyper personalization, and data driven decisions. We enable organizations digitally by improving business performance in key business functional areas including Branding & Marketing, Sales & Commerce, Operations & Fulfillment, Customer Engagement, and Service Delivery Management. Through our Digital Maturity Experience, we help organizations solve issues to increase operational efficiencies, implement data driven decision making, and boost revenue growth, enabling them to redefine their boundaries of what is possible with business performance.
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