Copywriter & Ads Creative Strategist

Unity Films is seeking a creative and detail-oriented Copywriter & Ads Creative Strategist to join their team in Rawalpindi on a full-time, on-site basis. The successful candidate will be responsible for crafting compelling advertising concepts, persuasive copy, and engaging content tailored for digital marketing campaigns. This role requires a strong understanding of audience psychology, storytelling, and performance-driven creative strategies aimed at enhancing brand engagement and driving conversions. Candidates should bring 2 to 3 years of relevant experience and demonstrate the ability to develop fresh ideas that resonate with target audiences across various digital platforms.

Key Responsibilities

- Write persuasive ad copy, including headlines, hooks, captions, and video scripts for digital advertising campaigns.
- Develop creative concepts and advertising angles specifically for Meta Ads, Google Ads, and other digital platforms.
- Conduct research on target audiences, market trends, and competitors to identify effective messaging opportunities.
- Collaborate closely with designers, video editors, and marketing teams to execute creative campaigns seamlessly.
- Prepare detailed creative briefs for static ads, video ads, and other marketing materials.
- Test different copy variations and creative approaches to optimize campaign performance.
- Ensure brand consistency and maintain high-quality written communication across all platforms.

Required Qualifications

- 2 to 3 years of relevant experience in copywriting, advertising, or creative strategy.
- Excellent written communication and storytelling skills.
- Strong understanding of digital advertising, audience targeting, and conversion-focused messaging.
- Ability to generate innovative creative ideas and persuasive advertising concepts.
- Familiarity with Meta Ads, Google Ads, and performance marketing is preferred.
- Strong research, analytical, and problem-solving abilities.
- A portfolio showcasing previous ad copies, scripts, or creative campaigns is highly desirable.

The position offers a monthly salary ranging from Rs40,000 to Rs50,000 and requires the candidate to work on-site in Rawalpindi. This role provides an excellent opportunity for professionals looking to advance their careers in digital advertising and creative strategy within a dynamic and collaborative environment.