Copywriter

DikhaDe Digital Marketing Agency

Gujranwala , Pakistan

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Posted 2 hours ago Report Job

Dikhade Digital Marketing Agency is seeking a talented Copywriter to join their Creative & Design Department in Gujranwala, Pakistan. This full-time, onsite role goes beyond traditional article writing and blog spinning. The ideal candidate will lead creative direction and produce high-converting commercial copy for a diverse client portfolio. Responsibilities include crafting persuasive sales copy, managing strategic campaign content, collaborating with designers and video editors, and presenting pitch decks to clients. This position requires a blend of hands-on copywriting expertise and strong leadership skills to drive impactful marketing campaigns.

Key Responsibilities

Copywriting & Conversion Optimization:
- Develop sales-driven website copy, landing pages, service descriptions, product details, and other essential digital assets.
- Perform competitor analysis and audience research to align copy with search intent and consumer psychology.
- Structure content with compelling headlines (H1, H2, H3), persuasive body copy, and effective calls-to-action (CTAs).
- Edit and rewrite underperforming content to enhance engagement, readability, and conversion rates.
- Ensure brand tone consistency and maintain high editorial standards across various client industries.

Strategic Campaign & Operations Management:
- Lead the monthly social media and campaign content cycle, ensuring timely planning, review, approval, and delivery of all assets.
- Develop creative proposals, campaign ideas, and pitch decks for both prospective and current clients.
- Supervise graphic designers, video editors, and content creators by assigning tasks based on priorities and team capacity.
- Act as the primary client contact for creative strategy, managing presentations and feedback loops.
- Collaborate closely with UI/UX designers, developers, and marketing leads to align copy with design and performance objectives.
- Stay updated on digital marketing trends, AI creative tools, and workflow enhancements to maintain competitive agency output.

Required Qualifications
- Proven experience working in an agency environment as a Copywriter, Web Content Specialist, or Content Strategist.
- Strong expertise in writing commercial, transactional web copy and conversion-focused campaign messaging.
- Experience leading creative teams, managing content calendars, and handling client communications effectively.
- Excellent English writing, editing, and proofreading skills, with the ability to write clear, concise copy without filler or jargon.
- A portfolio or work samples demonstrating landing page copy, website content, or strategic pitch decks.

Work Schedule & Location
- This is a full-time, onsite position based at Building 6, Hakma Plaza, Bypass Road, Gujranwala.
- The work schedule follows a day shift routine.

Compensation
- The position offers a monthly salary of up to Rs100,000.

Applicants are required to submit their CV along with links to their portfolio or relevant copywriting and strategy samples. Applications without sample work will not be considered.

This role offers an excellent opportunity for a skilled copywriter to contribute creatively and strategically within a dynamic digital marketing agency environment.