Creative Content Strategist

Unity Films, based in Rawalpindi, Pakistan, is seeking a creative and detail-oriented Copywriter & Ads Creative Strategist to join their team full-time on-site. This role focuses on developing compelling advertising concepts, persuasive copy, and engaging content for digital marketing campaigns. The ideal candidate will have a strong understanding of audience psychology, storytelling, and performance-driven creative strategies that enhance brand engagement and drive conversions.

Key Responsibilities
- Write persuasive ad copy, headlines, hooks, captions, and video scripts tailored for digital advertising campaigns.
- Develop innovative creative concepts and advertising angles specifically for Meta Ads, Google Ads, and other digital platforms.
- Conduct research on target audiences, market trends, and competitors to identify effective messaging opportunities.
- Collaborate closely with designers, video editors, and marketing teams to bring creative campaigns to life.
- Create detailed creative briefs for static ads, video ads, and various marketing materials.
- Test different copy variations and creative approaches to optimize campaign performance.
- Maintain brand consistency and ensure high-quality written communication across all platforms.

Required Qualifications
- 2 to 3 years of relevant experience in copywriting, advertising, or creative strategy.
- Excellent written communication and storytelling abilities.
- Strong understanding of digital advertising, audience targeting, and conversion-focused messaging.
- Ability to generate fresh creative ideas and persuasive advertising concepts.
- Familiarity with Meta Ads, Google Ads, and performance marketing is preferred.
- Strong research, analytical, and problem-solving skills.
- A portfolio showcasing previous ad copies, scripts, or creative campaigns is highly desirable.

Preferred Qualifications and Benefits
- Experience working with performance marketing campaigns on major digital platforms.
- Opportunity to work in a dynamic and creative environment with a collaborative team.
- Preference will be given to female candidates for this on-site position.

This role offers the chance to contribute to impactful digital marketing efforts while working closely with a talented creative team. Candidates who are passionate about storytelling and digital advertising are encouraged to apply.