Creative Content Writer - B2B

We are looking for a creative, research-driven content writer with 4-5 years of B2B writing experience to develop content for our wholesale website, LinkedIn and relevant community platforms. The ideal candidate combines original thinking, audience understanding and reliable research to create content that builds organic visibility, strengthens professional communities and supports business growth.

What You Will Do

Write and update wholesale website content, including landing pages, product category pages, partnership pages and other business-focused web copy
Create press releases, case studies, SEO blogs, LinkedIn articles, newsletters, research documents, gated resources and email campaigns
Develop original, custom-written content tailored to different buyer groups, markets, platforms and campaign objectives
Plan and write content for LinkedIn company pages and leadership profiles, including posts, articles, carousels and thought leadership
Improve LinkedIn organic visibility through relevant content, consistent publishing, content distribution and meaningful audience engagement
Identify, build and nurture relevant B2B communities across LinkedIn, industry groups, forums and other professional platforms
Create community-specific content, initiate discussions, respond to questions and moderate conversations in the brand's voice
Build relationships with customers, partners and industry professionals to support interviews, shared content and community participation
Use community feedback and discussions to identify customer challenges, content opportunities and relevant business enquiries
Research industry trends, competitors and market developments to create timely, credible content
Gather information from internal teams and external stakeholders, and verify facts, statistics, quotations and sources before publication
Prepare clear creative briefs for designers, covering messaging, visual concepts, branding and format requirements
Apply SEO fundamentals and clear calls to action to improve website discoverability and support the buyer journey
Maintain content calendars, coordinate approvals and manage delivery deadlines across departments
Track website, LinkedIn and community performance, maintain accurate reporting data and recommend improvements based on results

Requirements

4-5 years of relevant B2B content writing experience, supported by a portfolio demonstrating creative and business-focused work
Experience writing for wholesale or other B2B websites, with an understanding of retailers, distributors, gyms, clubs and business buyers
Proven ability to write press releases, case studies, LinkedIn articles, blogs, campaigns and website copy
Strong creative writing and copywriting skills, with the ability to develop fresh angles and adapt messaging to specific audiences
Practical experience with LinkedIn content strategy, organic visibility, content distribution and audience engagement
Hands-on experience in community building, professional relationship development and discussion management across relevant platforms
Understanding of community audiences, platform guidelines and how to contribute useful content that encourages participation
Strong research, interviewing, editing and proofreading skills
Knowledge of SEO fundamentals, buyer journeys and content performance metrics
Ability to track reach, impressions, engagement, follower and community growth, website traffic and relevant enquiries
Strong reporting skills, including maintaining consistent data and turning findings into practical content decisions
Familiarity with AI prompting for research, ideation and drafting, supported by original writing, fact-checking and editorial judgment
Clear communication, coordination and creative briefing skills
Strong decision-making, attention to detail and the ability to manage multiple deadlines
Willingness to learn, take ownership and adapt based on feedback and results

Benefits ⛽Fuel Allowance 🏥