Creative Designer – Meta Ads

We are seeking a talented Creative Designer to develop visually compelling and conversion-driven advertisements specifically for Meta platforms, including Facebook and Instagram. The ideal candidate understands that effective digital creatives do more than look attractive—they must capture attention quickly, convey the intended message clearly, and motivate customers to take action. You will collaborate closely with the marketing team to produce engaging social media visuals, promotional content, and multiple creative variations for testing and optimization, with a strong focus on e-commerce campaigns.

Key Responsibilities

- Design creative and engaging advertisements tailored for Facebook and Instagram (Meta Ads).
- Produce static ads, promotional graphics, social media creatives, banners, and other digital marketing materials.
- Develop diverse creative concepts, layouts, headlines, and visual styles to support A/B testing efforts.
- Create designs aimed at attracting customers and generating sales or leads for e-commerce campaigns.
- Understand the target audience to craft designs that effectively engage potential customers.
- Translate marketing ideas and campaign goals into visually compelling creatives.
- Adapt creatives into various sizes and formats required by digital advertising platforms.
- Collaborate with the marketing team to refine creatives based on campaign performance and customer feedback.
- Stay informed about current social media design trends, advertising styles, and creative formats.

Required Qualifications

- Proven experience as a Graphic Designer or Creative Designer, preferably with a background in digital advertising.
- Prior experience working on e-commerce advertising campaigns, especially Facebook and Instagram (Meta) campaigns, is highly preferred.
- A strong portfolio showcasing Facebook and Instagram ad creatives, ideally including e-commerce projects.
- Proficiency in Adobe Photoshop, Illustrator, Canva, or similar design tools.
- Solid understanding of typography, color theory, composition, and visual hierarchy.
- Ability to create designs that are both creatively appealing and commercially effective.
- Good knowledge of social media and digital advertising trends.
- Capability to work independently and meet deadlines in a remote working environment.
- Strong communication skills and the ability to interpret creative briefs accurately.

Preferred Qualifications and Benefits

We are looking for a candidate who goes beyond simply “making a design.” The right person will consistently ask themselves:
- Will this creative stop someone from scrolling?
- Is the message clear within a few seconds?
- Will it attract the right customer?
- Can this creative help generate sales?
- Can we test different versions to improve results?

If you have experience creating high-converting creatives for e-commerce campaigns and enjoy designing content that captures attention and drives customer action, this role offers an excellent opportunity to contribute meaningfully to our marketing efforts.

Compensation: Rs 50,000 to Rs 80,000 per month

Work Location: Remote