Creative Development Strategist

Systechlogic

Posted 16 hours ago 3 views Report Job

Location: Suite No. 614, Caesar’s Tower, Main Shahrah-e-Faisal Road, Karachi

Work arrangement: Full-time, onsite

Hours: Monday to Friday, 12 PM to 8:30 PM · Alternate Saturdays, 12 PM to 4 PM

Good content starts before the caption. It starts with understanding people.

We’re looking for a Creative Strategist who can understand a client’s business, uncover audience insights and develop a clear creative direction across campaigns, social media and digital experiences.

You should be able to explain what we should communicate, why people would care and how the idea should come to life.

AI is part of the toolkit. Your research, original thinking and creative judgment should lead the work.

Your responsibilitiesAudience and business research

Understand client objectives, audience motivations, competitors and market context. Turn research into useful insights that shape creative decisions.

Campaign concepts and creative direction

Develop campaign ideas, messaging angles and visual directions. Explain the reasoning behind each concept and how it supports the client’s objectives.

Content strategy Define content themes, storytelling approaches and platform-specific ideas. Build a connected direction across social posts, reels, advertising and LinkedIn content rather than treating every asset as a separate task.

Creative briefs and team collaboration

Translate approved concepts into clear briefs for graphic designers and content teams. Provide references, messaging priorities and constructive feedback while giving the team room to contribute ideas.

Hands-on concept development

Write key headlines, hooks, sample scripts and copy where needed to demonstrate an idea. Use AI tools and Canva to explore visual concepts and communicate your direction.

Client coordination and presentations Discuss briefs directly with clients, present recommendations, explain creative choices and translate feedback into actionable revisions.

Website and landing page direction

Contribute to the customer journey, messaging hierarchy, content structure and visual direction. Website development and Figma layout production are not required.

Creative review and improvement Review work for strategic relevance, storytelling, accuracy and brand consistency. Collaborate with social media and paid advertising teams to understand performance and recommend new creative tests.

What we’re looking for• Relevant experience developing creative strategies or campaign concepts for brands, agencies or client accounts.

A portfolio showing the thinking behind your work: the challenge, audience insight, concept, your contribution and the final execution.
The ability to develop an original idea and explain why it fits the audience and business objective.
An understanding of how creative approaches differ across LinkedIn, Instagram, Facebook and short-form video.
Confidence presenting ideas to clients and giving clear direction to graphic designers.
Practical AI skills for research, ideation and visual exploration, with the judgment to challenge generic output and verify claims.
Ownership of multiple briefs, feedback, approvals and deadlines.

Your portfolio should show more than polished captions or attractive visuals. We want to understand the decisions behind them.

BenefitsFull-time permanent employment · Medical insurance · OPD allowance · Gratuity · Yearly bonus · Performance bonuses