Creative Director

Al Falah Estate & Builders (AREB) is looking for a highly skilled and versatile Creative Director to lead the creative and visual marketing initiatives for the Aureum Mall & Residences project in Bahria Town, Lahore. This full-time, on-site position requires a professional with 5 to 7 years of experience in the real estate sector. The ideal candidate will manage the entire creative process, including graphic design, video production, branding, and promotional campaigns. They will ensure all marketing materials strengthen the project’s brand image and support sales goals. This role calls for a hands-on leader capable of guiding a creative team and working closely with sales and marketing departments to produce compelling content that attracts investors and drives property sales.

Key Responsibilities
- Lead all creative and visual marketing efforts for Aureum Mall & Residences, ensuring a consistent and premium brand identity.
- Develop innovative creative strategies and marketing concepts tailored specifically to real estate projects, property sales, and investment opportunities.
- Create and oversee the production of marketing collateral such as brochures, project profiles, investment presentations, payment plan designs, billboards, flyers, and promotional campaigns.
- Manage graphic design, video editing, reels, property walkthroughs, project teasers, drone footage, and promotional videos to effectively showcase the project.
- Produce engaging content that highlights project features, location advantages, amenities, construction progress, and investment potential.
- Lead and mentor a creative team including graphic designers, video editors, and content creators.
- Collaborate closely with sales, business development, and digital marketing teams to develop lead-generating creatives that support property sales.
- Plan and execute creative campaigns for project launches, investor engagement, booking promotions, and real estate exhibitions.
- Ensure all marketing materials accurately communicate approved project details while maintaining high professional standards.
- Manage creative shoots, property photography, site visits, video production, and content requirements.
- Review and approve all designs, videos, advertisements, and promotional materials before publication.
- Monitor real estate marketing trends, competitor campaigns, and creative strategies used by leading developers.
- Oversee creative deadlines, task allocation, team productivity, revisions, and ensure timely project delivery.
- Utilize modern design software, video editing tools, and AI-powered creative solutions to enhance quality and efficiency.

Required Qualifications
- Bachelor’s degree in Graphic Design, Fine Arts, Media Sciences, Marketing, or a related field.
- 5 to 7 years of professional experience in the real estate industry, preferably with a property developer, real estate marketing agency, or commercial/residential project.
- Strong portfolio showcasing expertise in real estate branding, property marketing campaigns, project brochures, promotional videos, and digital advertising creatives.
- Proficient hands-on skills in graphic design, video editing, visual storytelling, and creative campaign development.
- Advanced proficiency in Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or equivalent software tools.
- Solid understanding of real estate branding, property launches, investor-focused marketing, and project sales campaigns.
- Proven leadership experience managing a creative team while independently executing key design and video production tasks.
- Excellent communication, planning, and project management skills.

Preferred Qualifications and Benefits
- Knowledge of motion graphics, 3D visualization, drone videography, and AI creative tools is an advantage.
- Experience working in a fast-paced real estate marketing environment focused on delivering high-quality creative outputs.
- Competitive monthly salary ranging from Rs125,000 to Rs130,000.
- Full-time, on-site role based in Bahria Town, Lahore.

Candidates with relevant real estate industry experience and a strong portfolio demonstrating actual property marketing, branding, design, and video production projects are encouraged to apply.