CREATIVE DIRECTOR

Al Falah Estate & Builders (AREB) is looking for a skilled and dynamic Creative Director to lead the creative and visual marketing efforts for their flagship project, Aureum Mall & Residences, located in Bahria Town, Lahore. This full-time, on-site role requires a professional with 5 to 7 years of experience in the real estate industry who can manage all aspects of creative production, from graphic design and video editing to branding and promotional campaigns. The ideal candidate will have a hands-on approach and the ability to develop compelling marketing materials that enhance the project’s brand image, attract investors, and drive sales.

Key Responsibilities
- Oversee all creative and visual marketing activities for Aureum Mall & Residences, ensuring a consistent and premium brand identity.
- Develop creative strategies and marketing concepts tailored specifically to real estate projects, property sales, and investment opportunities.
- Create and supervise the production of property marketing materials, including brochures, project profiles, investment presentations, payment plans, billboards, flyers, and promotional campaigns.
- Manage graphic design, video editing, reels, property walkthroughs, project teasers, drone footage, and promotional videos.
- Produce engaging content that highlights project features, location benefits, amenities, construction progress, and investment potential.
- Lead and mentor the creative team, including graphic designers, video editors, and content creators.
- Collaborate closely with sales, business development, and digital marketing teams to develop creatives that generate leads and support property sales.
- Plan and execute creative campaigns for project launches, investor engagement, booking promotions, and real estate exhibitions.
- Ensure all marketing materials accurately reflect approved project details and maintain high presentation standards.
- Manage creative shoots, property photography, site visits, video production, and content creation.
- Review and approve all designs, videos, advertisements, and promotional materials prior to publication.
- Monitor real estate marketing trends, competitor campaigns, and innovative creative strategies used by leading developers.
- Oversee creative deadlines, task allocation, team productivity, revisions, and timely project delivery.
- Utilize modern design software, video editing tools, and AI-powered creative solutions to enhance quality and efficiency.

Required Qualifications
- Bachelor’s degree in Graphic Design, Fine Arts, Media Sciences, Marketing, or a related field.
- Minimum of 5 to 7 years of professional experience in the real estate industry, preferably with a property developer, real estate marketing agency, or commercial/residential project.
- Strong portfolio showcasing real estate branding, property marketing campaigns, project brochures, promotional videos, and digital advertising creatives.
- Excellent practical skills in graphic design, video editing, visual storytelling, and creative campaign development.
- Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or equivalent software.
- Solid understanding of real estate branding, property launches, investor-focused marketing, and project sales campaigns.
- Proven leadership abilities with experience managing creative teams while independently handling key design and video production tasks.
- Strong communication, planning, and project management skills.

Preferred Qualifications and Benefits
- Knowledge of motion graphics, 3D visualization, drone videography, and AI creative tools is an advantage.
- Competitive monthly salary ranging from Rs125,000 to Rs130,000.
- Opportunity to work on a high-profile real estate development with a reputable company.
- Collaborative work environment based on-site in Bahria Town, Lahore.

Candidates with relevant real estate industry experience and a strong portfolio demonstrating actual property marketing, branding, design, and video production projects are encouraged to apply. This position offers an excellent opportunity for a creative professional to make a significant impact on a major development project while advancing their career in the real estate sector.