Creative Executive

We are seeking a Creative Executive who can transform a deep understanding of a brand and its audience into original ideas and compelling visual stories. This role involves shaping campaign concepts, developing creative briefs, and collaborating closely with design and video teams to bring approved ideas to life across various channels. The position requires a blend of creative thinking and practical execution, ensuring work remains purposeful, visually consistent, and delivered on schedule. The ideal candidate will be comfortable presenting ideas, refining work based on feedback, and leveraging AI image and video tools to explore and expand creative possibilities.

Key Responsibilities

Creative Strategy and Concept Development:
- Develop original campaign ideas that align with the brief, reflect the brand identity, and resonate with the target audience.
- Conduct research on audience preferences, competitor activity, and relevant cultural, design, and content trends to inform creative recommendations.
- Actively participate in brainstorming sessions and present concepts with clear rationale, visual references, and practical execution plans.

Creative Briefs and Visual Direction:
- Translate campaign objectives into clear creative briefs detailing the audience, central message, visual direction, required assets, and delivery timelines.
- Create moodboards, reference decks, and storyboards to communicate the intended look, feel, and narrative of each concept.
- Develop and maintain creative guidelines to ensure consistent brand expression across campaigns and formats.

Design and Video Production:
- Collaborate closely with designers, videographers, editors, and other creative contributors to develop approved concepts into final assets.
- Support pre-production activities through concept notes, storyboards, shot references, and production coordination; provide clear feedback during editing and post-production.
- Review layouts, imagery, motion, pacing, and messaging to ensure execution aligns with the approved idea and suits the intended platform.

AI-Supported Creative Development:
- Utilize AI image and video generation tools to explore concepts, create visual references, and develop assets within the creative workflow.
- Write and refine prompts, compare variations, and guide iterations to achieve the desired composition, visual style, and brand consistency.
- Evaluate generated outputs for visual errors, inconsistencies, and production suitability before sharing for approval or use.

Collaboration and Project Delivery:
- Coordinate with internal teams, external agencies, and production vendors to clarify requirements, communicate feedback, and ensure deliverables remain aligned.
- Manage multiple creative assignments by tracking priorities, milestones, dependencies, and approvals; proactively flag delays and propose solutions.
- Organize briefs, references, feedback, and final files to facilitate clear handovers and efficient teamwork.
- Foster a constructive creative environment by sharing ideas openly, welcoming feedback, and assisting colleagues in resolving execution challenges.

Quality Review and Continuous Improvement:
- Review deliverables against approved briefs, brand guidelines, content accuracy, and required formats before final submission.
- Monitor project progress and delivery outcomes, preparing concise updates on completed work, outstanding actions, and potential risks.

Required Qualifications
- Bachelor’s degree in Marketing, Advertising, Design, Media, or a related field.
- Minimum of 3 years’ experience in a creative agency or in-house creative team.
- A portfolio demonstrating original concepts, campaign development, and completed creative work, with clear identification of personal contributions.
- Hands-on experience collaborating with design and video teams, including involvement in pre-production and post-production processes.
- Practical knowledge of AI image and video generation tools, including prompt development, iteration, and output evaluation.

Preferred Qualifications and Benefits
- Fuel allowance provided.
- Medical insurance coverage.
- Complimentary in-house lunch facility.
- Access to panel gyms free of cost through a gym passport.
- Participation in a company fund.
- Market-competitive salary package.
- Opportunities for learning and working in a challenging environment.
- Supportive and engaging work culture.
- Paid time off.
- Group life insurance.
- Maternity leave and additional benefits.

This role offers a dynamic environment where creativity meets execution, supported by modern tools and a collaborative team culture.