Creative Head

Melbrew Coffee is more than just a coffee brand; it’s a culture in the making. We are seeking a Creative Head to lead our creative vision, content strategy, and brand storytelling. This role requires turning innovative ideas into compelling campaigns that not only resonate with our audience but also drive measurable business results. As the Creative Head, you will play a pivotal role in shaping Melbrew’s identity across all touchpoints, from digital platforms to in-store experiences.

Key Responsibilities
- Lead and own Melbrew’s creative and content direction across brand, social media, digital channels, campaigns, and café experiences.
- Develop impactful ideas, campaigns, and content that foster brand loyalty and contribute to business growth.
- Manage the content calendar, overseeing copywriting, photography, video production, reels, social, and digital content.
- Define and maintain Melbrew’s visual identity, tone of voice, and storytelling approach.
- Drive product launches, seasonal campaigns, promotions, partnerships, and key brand moments.
- Lead and manage the internal creative and content team, as well as collaborate with external partners such as agencies, creators, photographers, and videographers.
- Translate business objectives into creative concepts that are engaging, relevant, and commercially effective.
- Stay ahead of cultural trends, emerging digital formats, and ensure Melbrew’s brand remains distinctive and innovative.
- Monitor content and campaign performance, using data-driven insights to optimize and improve future initiatives.

Required Qualifications
- 5 to 7 years of experience in content creation, creative direction, social media, or brand marketing.
- A strong portfolio showcasing campaigns, content development, digital initiatives, and visual storytelling.
- Exceptional storytelling, communication, and creative conceptualization skills.
- Deep understanding of social-first brands and what drives content virality and engagement.
- Ability to think creatively on a large scale while aligning with commercial objectives.
- Highly organized with the capability to manage projects from ideation through to execution.
- Passion for content, culture, creativity, and coffee.

Preferred Qualifications and Benefits
- Experience in food and beverage (F&B), fast-moving consumer goods (FMCG), lifestyle, retail, or hospitality sectors is highly desirable.
- Opportunity to be part of a premium coffee brand undergoing significant growth.
- A high-ownership role with the ability to shape Melbrew’s voice, culture, and creative direction.
- Work in a creative, collaborative, hands-on environment fueled by a passion for coffee.

Location: Karachi (DHA Phase VIII)