Creative Lead, Organic & Social

OpenArt is seeking a Creative Lead for Organic & Social to spearhead the creative vision and execution of our organic content across social media and owned channels. This senior, hands-on leadership role requires someone who not only manages but actively contributes original ideas, crafts clear creative briefs, and guides a multidisciplinary team of visual designers, motion designers, and video editors to deliver outstanding work. You will collaborate closely with social, community, product marketing, and broader marketing teams to shape both the look and the strategic direction of our content. This role is remote, based in Pakistan or the UAE, and operates on Pacific Time hours.

Key Responsibilities

- Lead and manage a diverse creative team including visual designers, motion designers, and video editors.
- Own the creative direction and maintain high-quality standards for OpenArt’s organic social channels.
- Develop original concepts for product launches, social content, announcements, events, brand moments, and recurring series.
- Translate ideas into clear creative briefs, scripts, storyboards, and actionable directions for the team.
- Provide detailed, constructive feedback on design, motion, video editing, storytelling, pacing, typography, composition, and overall visual execution.
- Collaborate closely with social and marketing teams to align creative output with content needs.
- Conduct ongoing competitive and creative research across AI, technology, creator, entertainment, and social media sectors.
- Identify emerging formats, visual styles, trends, and content ideas for testing and innovation.
- Build scalable creative systems and repeatable formats to enable fast, high-quality content production.
- Balance maintaining consistent creative standards with the flexibility to experiment with new styles and ideas.
- Manage creative priorities to ensure efficient project progression from concept to final delivery.
- Support team growth through regular feedback, coaching, and setting clear expectations.

Required Qualifications

- Minimum of 5 years’ experience in creative direction, social creative, content, design, video, or related fields.
- Proven experience managing and directing multidisciplinary creative teams.
- Strong portfolio showcasing social-first work across design, motion, and video.
- Excellent creative judgment with the ability to articulate why creative decisions succeed or fail.
- Experience in developing original concepts, not just executing existing briefs.
- Deep understanding of social media platforms including Instagram, TikTok, X, LinkedIn, and YouTube, and how creative approaches differ across them.
- Familiarity with generative AI and the current AI creative landscape.
- Experience using or directing content created with AI image and video tools.
- Ability to research competitors, trends, and emerging formats and translate insights into innovative ideas.
- Strong written and verbal communication skills.
- Comfortable working in a fast-paced environment with a high volume of creative output.
- Availability to work Pacific Time hours, with core collaboration between 10:00 AM and 3:00 PM PT.

Preferred Qualifications and Additional Benefits

- Residency in Pakistan or the UAE.
- Previous experience at AI, technology, creator, media, or fast-growing consumer companies.
- Background starting as a hands-on creative such as a designer, motion designer, editor, filmmaker, or content creator.
- Personal experimentation with generative AI image and video tools.
- Experience building or managing an in-house social creative team.

OpenArt offers the opportunity to join a fast-growing AI creative platform recognized among the top consumer AI apps and selected for prestigious programs like the Disney Accelerator. You will be part of a small, ambitious team that values ownership, speed, and innovation without waiting for a playbook.