Creative Manager

Infinix is seeking a hands-on Creative Lead based in Lahore, Pakistan, to elevate the standard of its creative communications. This role focuses on making product benefits more compelling through high-quality visual assets and films. The ideal candidate will develop concepts and scripts, direct creative execution during shoots, and maintain a consistent creative direction across PR/KOL, social media, and ATL activities. You will be responsible for ensuring clarity, relevance, and craftsmanship from initial ideas to the final audience experience, working closely with marketing and product teams to translate product capabilities into engaging stories.

Key Responsibilities

Translate product capabilities into compelling ideas: Collaborate with marketing and product teams to understand target audiences, product benefits, and supporting evidence. Develop focused creative concepts that turn technical features into relatable stories, credible demonstrations, and memorable visuals. Clearly explain the rationale behind your recommendations, including consumer insights and intended responses.

Lead concepts, scripts, and shoots: Create campaign concepts, film scripts, storyboards, visual references, and production treatments. Make key creative decisions on casting, locations, art direction, lighting, product presentation, performance, and storytelling. Provide clear direction to production partners during shoots and oversee editing, sound, graphics, and finishing. Identify and resolve message or production weaknesses early.

Set creative direction across marketing teams: Establish and guide the creative vision for priority campaigns across PR/KOL (creator briefs, content concepts, storytelling), social media (content themes, visual language, platform adaptations), and ATL (brand films, photography, event concepts, physical branding). Ensure each channel aligns with campaign objectives and audience consumption habits. Own creative reviews at key checkpoints, coordinating feedback with team leads.

Make work relevant to Pakistan: Apply a deep understanding of Pakistani audiences, including language, cultural references, aspirations, and media behavior. Evaluate global assets for local relevance and decide when adaptations or original local work are necessary, supporting decisions with evidence.

Improve the team’s creative capability: Set practical standards for briefs, storytelling, visual execution, and production quality. Provide actionable feedback that clarifies what needs improvement and why. Help colleagues and partners enhance their judgment to raise quality beyond individual projects. Review published work with PR and social teams, use audience feedback to challenge assumptions, and apply learnings to future projects.

Required Qualifications

- Proven portfolio demonstrating clear and persuasive product storytelling.
- Hands-on experience in concept development, scriptwriting, art direction, and shoot supervision.
- Strong judgment across film, photography, design, and digital content.
- Experience managing creative execution across multiple channels and stakeholders.
- Ability to articulate personal contributions, creative choices, and production trade-offs.
- Understanding of Pakistani audiences, supported by relevant work or evidence.
- Capability to maintain quality within realistic budgets and timelines.
- Demonstrated impact of feedback or leadership on improving others’ work.
- Openness to revising ideas based on consumer evidence, product facts, or execution constraints.

Preferred Qualifications and Additional Information

Relevant experience from agencies, brand teams, production companies, or independent creative practice is welcomed. Candidates will be assessed on demonstrated capability and personal contribution. The role involves close collaboration with PR/KOL, social media, and ATL teams, as well as product and marketing stakeholders. Reporting lines, direct reports, and budget authority will be communicated separately.

Portfolio Submission Requirements

Applicants should submit three projects: one showcasing product storytelling that clearly communicated a product benefit; one film project demonstrating involvement in concept, script, shoot, and post-production; and one campaign illustrating creative leadership across channels or significant team output improvement. For each project, explain the audience, communication challenge, your role, key decisions, constraints, and results. Clearly differentiate your contribution from the wider team’s work. Supporting materials such as scripts, storyboards, or treatments may be included where permitted.

This role offers an opportunity to shape Infinix’s creative voice in Pakistan and drive impactful storytelling that resonates with local audiences.