Creative Marketing Specialist

WrapLab is seeking a Creative Marketing Specialist based in Islamabad or Rawalpindi to join their dynamic marketing team. The ideal candidate will be responsible for transforming ideas into compelling, brand-aligned content across various platforms. This role involves developing creative concepts for campaigns, product launches, social media, videos, reels, graphics, and digital advertising. A strong grasp of visual storytelling, current social media trends, brand communication, and proficiency with AI-assisted creative tools is essential to succeed in this position.

Key Responsibilities

- Develop innovative concepts for marketing campaigns, product launches, promotions, and brand initiatives.
- Generate engaging ideas for social media content, including reels, videos, graphics, and digital advertisements.
- Craft captivating hooks, captions, scripts, campaign themes, and overall content concepts.
- Provide creative direction and collaborate closely with designers, video editors, photographers, and content creators to ensure cohesive output.
- Prepare detailed creative briefs and ensure final deliverables align with campaign objectives and brand identity.
- Utilize AI tools to enhance image creation, video concepts, content ideation, copywriting, and expedite the creative process.
- Review marketing creatives to maintain quality, clarity, visual appeal, and brand consistency.
- Stay informed about evolving social media trends, content formats, competitor activities, and emerging creative styles.
- Work collaboratively with the marketing team to plan and execute content calendars and campaigns.
- Support the creation of paid advertising creatives for social media and digital platforms.
- Contribute ideas for in-store campaigns, activations, seasonal promotions, and product launches.
- Ensure consistent communication and visual identity across all marketing channels.

Required Qualifications

- 2 to 4 years of experience in creative marketing, digital marketing, content creation, or a related field.
- Strong understanding of social media platforms, content formats, and digital advertising creatives.
- Proficiency in visual storytelling, branding, copywriting, and campaign development.
- Hands-on experience with AI-assisted creative tools for content creation, image and video production, or ideation.
- Ability to write engaging captions, scripts, hooks, and marketing copy that resonate with target audiences.
- Excellent coordination skills with the ability to collaborate effectively with designers, editors, photographers, and content creators.
- Keen attention to detail with a solid understanding of maintaining brand consistency.
- Capability to manage multiple creative projects simultaneously and meet deadlines in a fast-paced environment.

Preferred Qualifications and Benefits

Experience working with food, QSR (Quick Service Restaurants), restaurant, FMCG (Fast-Moving Consumer Goods), or lifestyle brands is highly preferred. This background will help in understanding the nuances of these industries and contribute to more targeted and effective marketing strategies.

The position offers a monthly salary starting from Rs. 100,000. The role requires in-person attendance at the office located in Islamabad or Rawalpindi.

WrapLab provides an exciting opportunity for creative professionals eager to contribute to a vibrant marketing team and make a significant impact through innovative and engaging content.