Creative Marketing Specialist

PixelWaves is looking for a Creative Marketing Specialist to enhance our brand’s digital and creative presence while effectively engaging our target audience. This role is ideal for a passionate and innovative individual who thrives on boosting online impact through strategic social media and digital marketing efforts. You will play a key role in shaping how our brand connects with customers across various platforms, contributing to the growth and visibility of PixelWaves.

Key Responsibilities

- Develop and execute social media strategies to increase engagement, drive website traffic, and generate conversions across platforms such as Facebook, Twitter, Instagram, LinkedIn, and Google Ads.
- Utilize graphic and video editing skills to create visually appealing content that resonates with the audience.
- Collaborate closely with the brand team to plan and implement digital marketing campaigns on social media channels.
- Monitor industry trends, social media updates, and competitor activities to identify new opportunities and inform data-driven decisions.
- Actively engage with the online community by responding to comments and messages, fostering positive relationships with followers.
- Analyze social media performance metrics to optimize content and campaign strategies for better results.
- Stay updated on the latest social media and digital marketing trends and best practices.
- Coordinate with internal and external teams to ensure smooth and timely execution of marketing activities.

Required Qualifications

- A portfolio or examples showcasing previous social media and digital marketing work are essential.
- A creative and enthusiastic mindset with a strong passion for social media and digital marketing.
- Proficiency in graphic and video editing tools, including platforms like Canva, Freepik, and Adobe Creative Suite.
- Experience managing Meta ads, Google Ads, TikTok Shop, and other advertising platforms with a focus on conversions.
- Strong written and verbal communication skills.
- Ability to work independently as well as collaboratively, managing multiple projects simultaneously.
- Basic knowledge of SEO principles and familiarity with analytics tools such as Google Analytics is a plus.

Preferred Qualifications and Benefits

- This is a full-time remote position based in Pakistan, offering flexible workdays from Monday to Saturday, with working hours from 11 AM to 7 PM (PKT).
- The role is initially offered as a 3-month contract with the possibility of extension based on performance.
- Competitive compensation ranging from PKR 40,000 to 50,000, commensurate with experience.
- Opportunity to work with a dynamic team at PixelWaves and contribute to elevating the company’s digital marketing efforts.

Join PixelWaves and be a vital part of our journey to strengthen our digital footprint and engage meaningfully with our audience through creative marketing strategies.