Creative Marketing Specialist

PixelWaves is looking for a Creative Marketing Specialist to join our team and help enhance our brand’s digital and creative presence. This role is ideal for a passionate and innovative individual who thrives on engaging audiences and driving meaningful online impact. As part of our team, you will play a crucial role in shaping how our brand connects with its audience across multiple digital platforms.

Key Responsibilities
- Develop and execute social media strategies to increase engagement, website traffic, and conversions on platforms including Facebook, Twitter, Instagram, LinkedIn, and Google Ads.
- Create visually appealing content using graphic and video editing skills to captivate and resonate with our target audience.
- Collaborate closely with the brand team to plan and implement digital marketing campaigns across social media channels.
- Stay informed about industry trends, social media updates, and competitor activities to uncover new opportunities and guide data-driven decisions.
- Actively engage with the online community by responding to comments and messages, fostering positive relationships with followers.
- Analyze social media metrics regularly to optimize content and campaign performance for better results.
- Keep up-to-date with the latest trends and best practices in social media and digital marketing.
- Coordinate with internal and external teams to ensure smooth and timely execution of projects.

Required Qualifications
- A portfolio or examples showcasing previous social media and digital marketing work are essential.
- A creative and enthusiastic mindset with a strong passion for social media and digital marketing.
- Proficiency in graphic and video editing tools, including platforms like Canva, Freepik, and preferably Adobe Creative Suite.
- Experience managing Meta ads, Google Ads, and TikTok Shop campaigns with a focus on conversions.
- Excellent written and verbal communication skills.
- Ability to work independently as well as collaboratively, managing multiple projects simultaneously.
- Basic knowledge of SEO principles and familiarity with analytics tools such as Google Analytics is an advantage.

Preferred Qualifications and Benefits
- This is a full-time remote position based in Pakistan, offering flexible workdays from Monday to Saturday, 11 AM to 7 PM PKT.
- The role is initially a 3-month contract with the possibility of extension based on performance.
- Competitive compensation ranging from PKR 40,000 to 50,000, commensurate with experience.

Join PixelWaves and contribute to elevating our digital marketing efforts by bringing creativity and strategic thinking to our brand’s online presence. This is an excellent opportunity for someone eager to grow their career in digital marketing within a dynamic and supportive environment.