Creative Strategist - Content & Performance

We are looking for a creative Strategist specializing in Content and Performance to craft high-quality, engaging, and results-driven content across various digital platforms. The ideal candidate will be a strong storyteller with a solid understanding of social media dynamics, audience behavior, current trends, and digital marketing principles. This role involves transforming campaign objectives into innovative concepts that not only attract attention but also drive engagement, conversions, and overall marketing ROI.

Key Responsibilities
- Develop creative concepts and content ideas that align with brand and campaign goals.
- Produce content for social media, paid advertising, digital campaigns, websites, and other marketing channels.
- Write compelling video scripts, hooks, captions, headlines, ad copy, and calls-to-action (CTAs).
- Create concepts for Reels, short-form videos, static creatives, carousels, stories, and promotional campaigns.
- Conduct research on audience behavior, competitors, market trends, and emerging social media formats.
- Tailor content to different stages of the customer journey to maximize impact.
- Collaborate closely with graphic designers and video editors to develop high-quality creative assets.
- Prepare clear creative briefs and provide guidance on messaging, content flow, and desired outcomes.
- Partner with the Paid Marketing team to develop creatives optimized for performance campaigns.
- Produce multiple creative angles and variations for A/B testing to enhance campaign effectiveness.
- Use performance data and insights to continuously refine and improve future content.
- Ensure consistency in brand voice, messaging, quality, and visual direction across all content.
- Plan and maintain content calendars, ensuring timely delivery of all content assets.
- Manage content requirements across multiple brands or client accounts as needed.

Required Qualifications
- Bachelor’s degree in Marketing, Communications, Media Studies, Advertising, or a related field.
- Minimum of 3 years’ experience in content creation, creative strategy, social media, or digital marketing.
- Strong creative thinking, storytelling, writing, and communication skills.
- Proven ability to develop engaging hooks, scripts, captions, and CTAs.
- Good understanding of major social media platforms, content formats, audience behavior, and current trends.
- Knowledge of digital and performance marketing, with the ability to interpret key content and advertising performance metrics.
- Skilled in researching and developing original, performance-focused creative ideas.
- Excellent attention to detail and ability to manage multiple projects while meeting deadlines.
- Strong collaboration skills to work effectively with designers, video editors, media buyers, and account teams.

Preferred Qualifications and Benefits
- Experience working with high-value client accounts and large-scale international digital campaigns is highly desirable.
- Agency or performance marketing experience is preferred.
- A strong portfolio showcasing content, campaigns, or performance-driven creatives is highly valued.
- Salary range: PKR 140,000 to 200,000 per month.
- Working hours: 7 PM to 4 AM, on-site at Johar Town G4, Lahore.
- Candidates should be able to reliably commute or be willing to relocate to Lahore Johar Town before starting work.

Applicants will be asked about their years of experience in creative strategy, content creation, or digital marketing, experience with international clients or agency campaigns, and requested to share a portfolio link demonstrating their creative concepts and performance-focused content.

This is an in-person role requiring commitment to the specified working hours and location.