Creative Strategist

Lumino Digital is a dynamic agency dedicated to helping brands communicate more effectively and purposefully. By combining creative insight with data-driven strategies, we develop campaigns that deliver measurable results rather than just aesthetics. As we continue to expand, we are seeking a skilled social media professional who can take full ownership of social strategy and execution across multiple platforms.

Key Responsibilities

- Develop and implement social media strategies across Instagram, LinkedIn, TikTok, X, and Facebook to enhance brand presence and engagement.
- Manage the entire content calendar process, including content creation, scheduling, publishing, and performance analysis.
- Analyze social media data and platform metrics to inform decision-making and optimize campaign outcomes.
- Oversee community management by engaging audiences with the appropriate tone and timely responses.
- Monitor industry trends, platform algorithm changes, and competitor activities to keep strategies current and effective.

Required Qualifications

- Minimum of 3 years’ experience in hands-on content creation and social media management.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proven track record managing organic social campaigns from conception through execution and evaluation.
- Strategic thinker capable of developing platform-specific social media strategies supported by case studies, portfolios, or documented results demonstrating tangible impact.
- Creative mindset with the ability to generate original ideas, visual concepts, and engaging hooks.
- Excellent written communication skills, able to adapt tone seamlessly between witty social captions and formal client reports while maintaining brand voice consistency.
- Understanding of SEO principles and how social media efforts contribute to organic search performance.

Preferred Qualifications and Benefits

- Experience with influencer marketing or collaborative campaigns is a plus.
- Background in creating brand voice guidelines or developing content pillars from the ground up is highly desirable.

This role offers the opportunity to shape how brands connect with their audiences online, combining creativity with analytical rigor to drive meaningful engagement and measurable success. If you are passionate about social media and ready to lead strategy and execution in a fast-growing environment, Lumino Digital invites you to apply.