Creative Strategist

We are seeking a Creative Strategist who excels at crafting compelling ad copies and concepts that effectively drive conversions. The ideal candidate will have a strong understanding of brand voices, consumer psychology, and the ability to write persuasive content tailored specifically for Facebook and other digital platforms. This role requires creativity, strategic thinking, and collaboration with design teams to produce engaging campaigns that resonate with target audiences.

Key Responsibilities:
- Write engaging and high-converting ad copies for Facebook and Instagram campaigns.
- Collaborate closely with designers to develop visuals and creatives that align with overall campaign strategies.
- Conduct research on target audiences to create messaging that effectively resonates with them.
- Develop multiple ad copy variations for A/B testing to optimize campaign performance.
- Stay informed about the latest trends in digital advertising, consumer behavior, and competitor activities to keep campaigns relevant and effective.

Required Qualifications:
- Minimum of 2 years of experience in copywriting, preferably within a digital marketing agency environment.
- A strong portfolio demonstrating successful ad copy and campaign concepts.
- Ability to understand and adapt to different brand tones and industries with ease.
- Solid knowledge of digital marketing funnels and persuasive writing techniques.
- Excellent communication skills, creativity, and meticulous attention to detail.

Additional Information:
- Working hours are from 9:00 AM to 5:00 PM.
- Salary is competitive and aligned with current market standards.
- The position is based in Gulshan-e-Iqbal, Block 10, Karachi.

Interested candidates are encouraged to apply by submitting their resume along with a portfolio showcasing relevant work. Please ensure the position title is mentioned in the application.