Creative Strategist

We are seeking a Creative Strategist who excels at crafting compelling ad copies and concepts that effectively drive conversions. The ideal candidate will have a strong understanding of brand voices and consumer psychology, with the ability to write persuasive content tailored specifically for Facebook and other digital platforms. This role requires creativity, strategic thinking, and a keen eye for detail to develop messaging that resonates with diverse target audiences.

Key Responsibilities:
- Write engaging and high-converting ad copies for Facebook and Instagram campaigns.
- Collaborate closely with designers to develop visuals and creatives that align with overall campaign strategies.
- Conduct thorough research on target audiences to craft messaging that truly connects and motivates action.
- Create multiple ad copy variations for A/B testing to continually optimize campaign performance.
- Stay informed about the latest trends in digital advertising, consumer behavior, and competitor activities to keep campaigns fresh and effective.

Required Qualifications:
- Minimum of 2 years of experience in copywriting, preferably within a digital marketing agency environment.
- A strong portfolio demonstrating successful ad copy and campaign concepts.
- Ability to understand and adapt to various brand tones and industries with ease.
- Solid knowledge of digital marketing funnels and persuasive writing techniques.
- Excellent communication skills, creativity, and meticulous attention to detail.

Additional Information:
The position follows standard working hours from 9:00 AM to 5:00 PM. The salary offered is competitive and aligned with current market standards. The role is based in Gulshan-e-Iqbal, Block 10, Karachi.

Interested candidates are encouraged to apply by submitting their resume along with a portfolio showcasing relevant work. Please ensure the position title is mentioned in the application subject line.