Creative Strategist

We are seeking a Creative Strategist with a strong ability to craft compelling ad copies and concepts that effectively drive conversions. The ideal candidate will have a deep understanding of brand voices and consumer psychology, enabling them to write persuasive ad content tailored specifically for Facebook and other digital platforms. This role requires creativity, strategic thinking, and a passion for digital marketing to help elevate campaign performance and engage target audiences.

Key Responsibilities:
- Write engaging and high-converting ad copies for Facebook and Instagram campaigns.
- Collaborate closely with designers to develop visuals and creatives that align with overall campaign strategies.
- Conduct research on target audiences to create messaging that resonates and drives engagement.
- Develop multiple ad copy variations for A/B testing to optimize campaign results.
- Stay informed about the latest trends in digital advertising, consumer behavior, and competitor activities to maintain a competitive edge.

Required Qualifications:
- Minimum of 2 years’ experience in copywriting, preferably within a digital marketing agency environment.
- A strong portfolio demonstrating successful ad copy and campaign concepts.
- Ability to understand and adapt to different brand tones and industries effectively.
- Solid knowledge of digital marketing funnels and persuasive writing techniques.
- Excellent communication skills, creativity, and keen attention to detail.

Additional Information:
The position operates from 9:00 AM to 5:00 PM and is based in Gulshan e Iqbal, Block 10, Karachi. The salary offered is market competitive, reflecting the candidate’s experience and skills.

Interested candidates are encouraged to apply by submitting their resume and portfolio, clearly indicating the position applied for.