Creative Strategist

We are seeking a Creative Strategist who excels at crafting compelling ad copies and concepts that effectively drive conversions. The ideal candidate will have a strong ability to understand diverse brand voices and consumer psychology, enabling them to write persuasive advertising content tailored specifically for Facebook and other digital platforms. This role requires creativity, strategic thinking, and a keen eye for detail to ensure campaigns resonate with target audiences and achieve measurable results.

Key Responsibilities:
- Write engaging and high-converting ad copies for Facebook and Instagram campaigns.
- Collaborate closely with designers to develop visuals and creatives that align with overall campaign strategies.
- Conduct research on target audiences to craft messaging that truly resonates and drives engagement.
- Develop multiple ad copy variations for A/B testing to optimize campaign performance.
- Stay informed about the latest trends in digital advertising, consumer behavior, and competitor campaigns to maintain a competitive edge.

Required Qualifications:
- Minimum of 2 years’ experience in copywriting, preferably within a digital marketing agency environment.
- Strong portfolio demonstrating successful ad copy and campaign concept development.
- Ability to adapt writing style to suit different brand tones and industries effectively.
- Solid understanding of digital marketing funnels and persuasive writing techniques.
- Excellent communication skills, creativity, and meticulous attention to detail.

Additional Information:
- Working hours are from 9:00 AM to 5:00 PM.
- The position is based in Gulshan-e-Iqbal, Block 10, Karachi.
- Salary is competitive and aligned with market standards.

Interested candidates are encouraged to apply by submitting their resume along with a portfolio showcasing relevant work. Please ensure to mention the position title when applying.