Creative Strategist (Social)

We are seeking a Creative Strategist who can deeply understand a client’s business and translate insights into meaningful ideas, compelling content, and engaging visuals. The ideal candidate will skillfully combine AI tools with original research, storytelling, and creative judgment to produce authentic and relevant content that resonates with target audiences. This role requires a balance of strategic thinking, creativity, and collaboration to deliver high-quality work that supports brand objectives.

Key Responsibilities

- Creative Strategy: Conduct research on audiences, competitors, and market trends to develop tailored ideas aligned with each client’s goals and brand identity.
- Content and Storytelling: Craft hooks, captions, reel scripts, advertising copy, and calls to action that genuinely connect with audience needs and emotions.
- LinkedIn Content: Create professional posts, carousels, and thought leadership material for company pages and personal profiles, adapting tone and style to suit each account.
- Visual Creation: Generate visual concepts using AI tools and Canva where appropriate, collaborating closely with graphic designers to produce polished and consistent creative assets.
- Creative Briefs: Provide clear and detailed direction to designers, covering audience insights, objectives, messaging, visual references, and deliverables.
- Client Coordination: Engage with clients to understand requirements, present ideas, explain creative decisions, gather feedback, and coordinate approvals with internal teams.
- Website Content and Direction: Support website and landing page messaging, content structuring, and visual concept development (note: website development is not part of this role).
- Quality and Delivery: Review copy and visuals for accuracy, clarity, and brand consistency; manage revisions and prepare comprehensive content packages for the social media team.

Required Qualifications

- A portfolio showcasing your writing, creative ideas, and visual thinking, with clear identification of your personal contributions.
- Strong storytelling instincts and the ability to articulate why a particular idea suits its intended audience.
- Practical experience creating content for business or client social media accounts, especially LinkedIn.
- Confidence in using AI tools for research, ideation, writing refinement, and visual creation.
- Good judgment to identify and improve generic AI output, verify facts, and avoid fabricated claims or experiences.
- Clear and effective communication skills for interacting with clients and graphic designers.
- Proven ability to manage deadlines, incorporate feedback, and handle multiple project briefs simultaneously.

Preferred Qualifications and Benefits

This is a full-time, permanent position based in Karachi with working hours from 12 PM to 8 PM Monday to Friday, and 12 PM to 4 PM on alternate Saturdays. The role offers medical insurance, outpatient department (OPD) allowance, gratuity, yearly bonuses, and performance-based incentives. Candidates who thrive in a collaborative environment and are passionate about combining AI with creative strategy to produce authentic content will find this opportunity rewarding.