Posted Oct 08, 2021 12 views
It is a lead role within the team and the purpose of this position is to manage digital projects, working closely with the delivery team, operation coordinators, graphics, content writers and front-end development teams, IT, and the digital lead generation and self-service functions across the company. Operational efficiency is a key component of the digital team, ensuring deadlines are met at the required budget and quality.
Job Description
- Building a roadmap, plan, and execute all digital marketing campaigns including SEO/ SEM/ SMO and SMM, affiliate, email advertising campaigns.
- Liaise with Marketing, sales, design, and content teams to optimize customer experience and ensure brand consistency.
- Empower operations team with marketing content and campaigns that help drive results.
- Measure all key performance marketing metrics through various online measurement tools and provide timely reporting
- Managing multiple projects and a team of support members and specialists.
- Track, analyze and report the success of those campaigns and events.
- Set digital marketing strategies using all necessary tools (e.g. website, social media channels, emails, google Ads and blogs).
- Research products, services and current strategies to identify new opportunities.
- Build a strong Plan of action based on clients' required services along with proposals.
- Keep up-to-date with our audience preferences and proactively suggest new campaigns.
- Analyze web traffic metrics and suggest solutions to boost web presence.
- Monitor, marketing and sales performance metrics to forecast trends.
- Create online and offline marketing content.
- Stay up-to-date with digital technologies developments e.g. SEMrush, Ahrefs, Hootsuite, Moz, Marketo, MailChimp, WordPress, HTML.
- Google Analytics / AdWords, PPC, Paid Search, SEO best practices.
- Develop innovative strategies to drive online traffic to the company/clients website/apps/social media platforms.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in the digital marketing space.
Job Qualification & Requirements:
- Preferable experience working within a Marketing agency and/or Software (SaaS) House.
- Proven work experience as a Digital marketing strategist or Digital marketing lead.
- Excellent verbal and written communication skills.
- Familiar with Industry-leading Agile Project Management tools & Capabilities.
- 5-6 years of experience in Digital Marketing.
- Proven experience in leading and managing SEO/SEM, email, social media campaigns.
- Solid knowledge of analytics tools (Google Analytics, Google Search Console, Google Ads, Bing Ads, Yandex, Baidu, Advance Web Ranking etc).
- Comfortable with using Google data studio, excel and other reporting tools.
- Critical thinker and problem-solving skills.
Employee Benefits
- Leave Encashment
- 13 salaries per year. One month additional salary as a bonus
- At least two bonuses per year
- Performance-based rewards
- Provident fund
- We offer daily dinner to team member
- Excellent workplace & COVID-19 protected work environment
Skills
Job Details
CrecenTech Systems Private Limited
We provide Lead Capturing (Websites, WordPress, InvestorCarrot, OptimizePress), Integration with various Lead Capturing Interfaces, Direct Mailings, Lead Life Cycle Management, Configurable Text/Email/Letter and PostCard Auto Followups, Campaign Tracking and integration with various cloud-based Telephony, HR, Accounting, Bulk Marketing and CRM tools via APIs. Currently providing services to many Real Estate, Law Firms, Insurance Companies, HR Organizations, ISPs, Consultancy and IT organizations. We have tools and skills available to automate every business's internal and external processes. 2) Virtual Support 24/7 We offer a wide range of Virtual Support services to many customers. 1) Admin Support Services 2) Real Estate Support Services 3) Project Coordinators 4) Virtual Office Assistants 5) Customer Support Services 6) Personal Assistants 7) Data Entry Services 8) Internet Research Services.
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