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Job Description

The ideal candidate will be responsible for creating and executing our regional marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. 


·        Review, develop and create a printed marketing package of brochures on our services which is already have with effective details; we should reach every corner of the public sector; organize local workshops with Chambers, Governmental sectors; Participate in target specific conferences on topics such as Corruptionfraud controlcompliance and integrity practices. Each BD can focus in their own region to suggest in this regard.

·  Review, develop and monitor Group websites with a certain frequencies;

·        Create program in coordination with Business Development Team to Invite CRI Group customers and potential clients to social functions hosted by CRI Group twice a year;

·        Conduct corporate mailings with information and advice about topical events that have happened, called 'infomercials'. (Information + commercials) as we started Fraud 360 and “Ethics Resources” CRI Group’s quarterly publishing Magazines;

·        Conduct cold calls on prospective clients giving them our marketing package;

·        Develop, Organize and manage certain Anti-Corruption Summits worldwide;

·        Advertise in specialized magazines that reach CEO’s, Corporate Counsels, Chief Compliance Officers and other corporate decision makers;

·        Manager and Organize to Participate in industry trade shows, both as an attendee and presenter;

·        Ensure news media coverage by cultivating contacts with journalists from radio, newspapers, magazines and televisions so we become frequently called upon to comment on topical incidents within our areas of expertise;

·        Define and execute the marketing and communication activities according to our marketing plan;

·        Coordinate all marketing activities to generate leads;

·        Collaborate with other teams to promote offerings; 

·        Inform clients and prospects of products and services through creative marketing strategies;

·        Track performance of all marketing campaigns

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
I.I Chandriger Road, Karachi, Pakistan
No Preference
Minimum Education:
Degree Title:
Marketing, International Business Management
Career Level:
Experienced Professional
3 Years - 5 Years
Apply Before:
Jun 14, 2019
Posting Date:
May 14, 2019
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CRI - Corporate Research and Investigations

Services · 101-200 employees - Karachi

For the past 25 years, Corporate Research and Investigations Private Limited (CRI Group) has safeguarded businesses from fraud and corruption, providing due diligence, pre- and post-employment background screening, risk management, compliance and other professional services. Based in Dubai, UAE, ...Read More

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