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CRM Digital Manager

Confidential Verified

Karachi , Pakistan

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Posted Jul 19, 2022 587 views

  • Define and monitor strategies adapted to the readiness and maturity of the market.
  • Manage existing CRM programs while expanding their reach and impact, as well as develop and implement new programs with the objective of developing client acquisition, retention, loyalty, and engagement.
  • Design and implement contact plans (online & off-line) adapted to different client segments and local market specifications.
  • Work closely with Global Digital and Marketing teams to ensure implementation and adaptation of regional strategy and guidelines.
  • Research and regularly present competitive benchmarking of CRM and customer experience best practices from industry and other best-in-class players to identify new opportunities and disseminate learnings internally.
  • Help define a local calendar for targeted communications, in-app commutations, and in-store in close alignment with market stakeholders, local agencies, and regional/global teams.
  • Ensure personalization and optimal client targeting of all communications to maximize the impact and reach of communications.
  • Define and implement the rewards strategy for the market. 
  • Design and produce internal dashboards/reports to provide in-depth analysis of client’s behavior and spending patterns in order to feed functional action plans (Marketing, Communication, etc.) and drive commercial opportunities. 
  • Require the client data, client knowledge & insights. 
  • Responsible for directly managing internal customer database and CRM platform (including Loyalty, App CRM, and Delivery).
  • Regularly audit databases for quality and accuracy of data collection.
  • Responsible for the protection and security of client data, in compliance with international data protection legislation and IT guidance.

Skills

Proactive Results Driven Attitude Project Management Skills Feedback Assessment Budgeting and Reporting

Job Details

Industry:
Recruitment / Employment Firms
Functional Area:
Marketing
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Department:
Key Accounts
Job Location:
Karachi, Pakistan
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
MBA in Marketing preferred
Career Level:
Experienced Professional
Experience:
3 Years - 7 Years (Recent experience in retail. Strong background in developing and managing customer acquisition, engagement and retention strategies)
Apply Before:
Aug 20, 2022
Posting Date:
Jul 19, 2022

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