Roots International Schools & Colleges Islamabad is seeking a professional and proactive CRM Manager to join their team. The ideal candidate will be responsible for managing parent relationships, conducting regular follow-up calls, and ensuring clear communication regarding students’ academic progress, attendance, and overall experience. This role requires excellent communication and interpersonal skills, a professional telephone manner, and the ability to maintain positive relationships with parents while ensuring accurate CRM records and timely follow-ups. Female candidates are preferred for this position, which is based in Islamabad.
Key Responsibilities
- Make regular calls to parents to discuss their children’s academic progress, attendance, and performance.
- Follow up with parents to address queries, feedback, and concerns promptly.
- Contact parents regarding student absences and coordinate with academic teams as needed.
- Communicate important updates about examinations, results, parent-teacher meetings, and school activities.
- Handle parent complaints professionally and liaise with relevant departments to resolve issues.
- Maintain and update student and parent information accurately in the CRM system.
- Follow up on admission inquiries and prospective parent leads when required.
- Coordinate effectively with teachers, academic coordinators, admissions teams, and management.
- Maintain daily calling logs and prepare weekly and monthly CRM performance reports.
- Build strong relationships with parents to enhance satisfaction, engagement, and student retention.
- Ensure confidentiality and accuracy of all student and parent records.
- Support initiatives aimed at improving parent experience and communication.
Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
- 1 to 3 years of experience in CRM, customer service, telemarketing, admissions, or educational administration preferred.
- Fresh candidates with strong communication skills are also encouraged to apply.
- Excellent verbal communication skills in both English and Urdu.
- Strong telephone etiquette and interpersonal skills.
- Proficiency in MS Office, particularly Excel, and CRM software.
- Good organizational, time-management, and problem-solving abilities.
- A professional attitude with a customer-focused approach.
Preferred Qualifications and Candidate Profile
- Female candidates are preferred for this role.
- Candidates with prior experience in a school or educational institution will have an advantage.
- Strong communication and relationship-management skills are essential.
- Candidates should be confident, polite, well-organized, and comfortable communicating with parents over the phone.
Key Performance Indicators (KPIs)
- Number of daily parent calls completed.
- Completion rate of parent follow-ups.
- Parent satisfaction and feedback levels.
- Accuracy and timeliness of CRM records and reports.
- Resolution time for parent queries.
- Parent engagement and student retention rates.
- Follow-up on admission inquiries where applicable.
This position requires working on-site in Islamabad and offers an opportunity to contribute meaningfully to the parent-school relationship and student experience. Candidates who meet the above criteria and are interested in joining Roots International Schools & Colleges are encouraged to apply.