Careem is transforming the Middle East by creating the Everything App, a platform designed to simplify everyday life through seamless transportation, food and grocery delivery, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income, served more than 70 million customers, and built a vibrant ecosystem for the region’s top talent and entrepreneurs. Operating in over 70 cities across 10 countries, from Morocco to Pakistan, Careem is now entering a new phase driven by artificial intelligence. The company is looking for curious and solution-oriented AI professionals who can harness AI to develop impactful tools, automate workflows, and improve operational efficiency, customer experience, and internal systems.
Key Responsibilities
- Drive CRM & Lifecycle Strategy by developing, executing, and continuously optimizing end-to-end customer lifecycle journeys, including activation, engagement, retention, and win-back, to maximize customer lifetime value.
- Lead Marketing Automation Initiatives by designing and scaling automation projects that enhance marketing operations efficiency and campaign scalability. Oversee the execution and performance tracking of central Martech projects.
- Oversee Content & Messaging by managing the content strategy for CRM campaigns, ensuring that communications through push notifications, email, in-app messages, and SMS are engaging, personalized, and aligned with the brand voice.
- Optimize Channel Performance by monitoring marketing channel effectiveness, identifying opportunities for improvement, and implementing strategies to enhance both technical delivery and content engagement.
Required Qualifications
- Experience: 1-2 years in marketing analytics with demonstrated expertise in integrating Martech, CRM lifecycle management, and content strategy. Strong experience in tracking and optimizing marketing channel performance is essential.
- Education: Bachelor’s degree in Engineering, Business, or a related field, or equivalent practical experience.
- Platform Mastery: Proficient with marketing automation platforms such as Braze, Clevertap, or Moengage. Familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics is required.
- Content & Creative Skills: Excellent copywriting and content management capabilities, with a proven ability to create engaging, customer-focused messaging that drives action.
- Technical Skills: Skilled in dashboard creation using tools like Tableau or Power BI. Experience with SQL, Python, or other data processing languages is necessary. Knowledge of ETL pipelines, data warehousing, and managing large marketing datasets is important.
- Analytical Mindset: Strong ability to interpret data, conduct A/B testing on both technical and creative components, and provide actionable insights.
Preferred Qualifications and Benefits
Careem offers a dynamic work environment where employees can make a meaningful regional impact while advancing their careers. Team members collaborate with inspiring colleagues and contribute to a mission-driven organization focused on unlocking the Middle East’s potential. The company encourages continuous learning and professional growth.
Work arrangements include four days per week in the office and one day remote, with flexibility to work remotely from any country for up to 30 days annually. Technical individual contributors enjoy a hybrid schedule of two office days and three remote days per week. Additional benefits include healthcare coverage and fitness reimbursements for activities such as gym memberships, health clubs, and training classes.
Careem is committed to equal employment opportunity and fostering diversity, ensuring a fair and discrimination-free hiring process and workplace. The company welcomes applications from all qualified candidates eager to contribute to its vision of simplifying and enhancing lives across the Middle East.
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