Careem is on a mission to create the Everything App for the greater Middle East, aiming to simplify daily life through seamless movement, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income and served more than 70 million customers across 70+ cities in 10 countries, from Morocco to Pakistan. As the region’s leading Super App, Careem integrates multiple essential services into a single platform and is now advancing into a new phase powered by artificial intelligence. The company is seeking innovative AI professionals passionate about leveraging AI to build tools, automate workflows, and create meaningful impact—whether by streamlining operations, enhancing customer experience, or reimagining internal systems.
Key Responsibilities:
- Drive CRM and lifecycle strategy by developing, executing, and continuously optimizing end-to-end customer journeys, including activation, engagement, retention, and win-back, to maximize customer lifetime value.
- Lead marketing automation initiatives by designing and scaling efforts that automate marketing operations, improving efficiency and scalability across campaigns. Manage execution and performance tracking of key Martech projects.
- Oversee content and messaging by managing the content strategy for CRM campaigns, ensuring all communications—across push notifications, email, in-app messages, and SMS—are personalized, compelling, and aligned with the brand voice.
- Optimize channel performance by monitoring marketing channel effectiveness, identifying opportunities for improvement, and implementing interventions to enhance both technical delivery and content engagement.
Required Qualifications:
- 1-2 years of experience in marketing analytics.
- Bachelor’s degree in Engineering, Business, or a related field; equivalent experience is acceptable.
- Proven expertise in Martech, CRM lifecycle management, and content strategy.
- Strong background in tracking and optimizing marketing channel performance.
- Hands-on experience with marketing automation platforms such as Braze, Clevertap, or Moengage, along with familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics.
- Excellent copywriting and content management skills, with the ability to create engaging, customer-centric messaging that drives action.
- Technical proficiency in building dashboards using tools like Tableau or Power BI.
- Experience with SQL, Python, or other data processing languages, and knowledge of ETL pipelines, data warehousing, and handling large marketing datasets.
- Analytical mindset capable of interpreting data, conducting A/B testing on both technical and creative elements, and delivering actionable insights.
Preferred Qualifications and Benefits:
Careem offers a dynamic and collaborative work environment where employees learn from inspiring peers and contribute to impactful regional projects. The company supports flexible working arrangements, including four days in the office and one day remote, plus the option to work remotely from any country for up to 30 days annually. Unlimited vacation days promote a healthy work-life balance. Additional benefits include healthcare coverage and fitness reimbursements for gym memberships, health clubs, and training classes. Careem fosters a purpose-driven culture focused on unlocking the region’s potential while supporting continuous personal and professional growth.
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