Careem is transforming daily life across the Middle East through its Everything App, which simplifies transportation, food and grocery delivery, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income, served more than 70 million customers, and nurtured a vibrant ecosystem of regional talent and entrepreneurs across 70+ cities in 10 countries, from Morocco to Pakistan. As the company enters an exciting AI-driven phase, it is looking for curious problem-solvers who can leverage AI to build innovative tools, automate workflows, and create meaningful impact—whether by streamlining operations, elevating customer experience, or reinventing internal systems.
Key Responsibilities
- Drive CRM & Lifecycle Strategy: Develop, implement, and continuously refine comprehensive customer lifecycle journeys, focusing on activation, engagement, retention, and win-back to maximize customer lifetime value.
- Lead Marketing Automation Initiatives: Design and scale automation projects aimed at improving marketing efficiency and campaign scalability. Manage the execution and performance tracking of key Martech projects.
- Oversee Content & Messaging: Manage the content strategy for CRM campaigns, ensuring all communications—including push notifications, email, in-app messages, and SMS—are engaging, personalized, and aligned with the brand voice.
- Optimize Channel Performance: Monitor the effectiveness of marketing channels, identify areas for improvement, and implement solutions to enhance both technical delivery and content engagement.
Required Qualifications
- Experience: 1-2 years in marketing analytics with demonstrated expertise in Martech, CRM lifecycle management, and content strategy. Proven ability to track and optimize marketing channel performance.
- Education: Bachelor’s degree in Engineering, Business, or a related field; equivalent professional experience is also considered.
- Platform Mastery: Practical experience with marketing automation platforms such as Braze, Clevertap, or Moengage, along with familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics.
- Content & Creative Skills: Strong copywriting and content management capabilities, with a history of producing customer-centric messaging that drives engagement and action.
- Technical Skills: Proficiency in creating dashboards using Tableau, Power BI, or similar tools. Experience with SQL, Python, or other data processing languages. Knowledge of ETL pipelines, data warehousing, and handling large marketing datasets.
- Analytical Mindset: Excellent data interpretation skills, experience conducting A/B tests on both technical and creative elements, and the ability to derive actionable insights.
Preferred Qualifications and Benefits
Careem offers a dynamic work environment where employees can make a regional impact while growing personally and professionally. Full-time team members collaborate with inspiring peers in a purpose-driven organization committed to unlocking regional potential. The work schedule includes four days in the office and one remote day per week, with the flexibility to work remotely from any country for up to 30 days annually. Employees enjoy unlimited vacation days, with tech individual contributors working two days in the office and three remotely each week. Additional benefits include comprehensive healthcare coverage and fitness reimbursements for gym memberships, health clubs, and training classes.
Careem is an equal opportunity employer that values diversity and inclusion. The company does not discriminate based on any protected status and collects demographic information solely for internal monitoring and diversity initiatives.
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