Careem is at the forefront of developing the Everything App for the Middle East, aiming to simplify everyday life through seamless mobility, food and grocery delivery, payment solutions, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income and served more than 70 million customers across 70+ cities in 10 countries, spanning from Morocco to Pakistan. As the company embraces its next phase driven by artificial intelligence, it is seeking innovative AI professionals to build tools, automate workflows, and deliver impactful solutions that enhance operations, customer experience, and internal systems. The CRM and Martech team plays a crucial role by combining technology, customer lifecycle management, and creative storytelling to deliver personalized, timely communications that drive engagement and scalable growth through data-driven campaigns.
Key Responsibilities
Drive the CRM and lifecycle strategy by developing, executing, and optimizing comprehensive customer journeys focused on activation, engagement, retention, and win-back to maximize customer lifetime value. Lead marketing automation initiatives by designing and scaling automation projects that enhance operational efficiency and campaign scalability, including managing the execution and performance tracking of key Martech projects. Oversee content and messaging by managing the content strategy for CRM campaigns, ensuring all communications—across push notifications, email, in-app messages, and SMS—are compelling, personalized, and aligned with brand guidelines. Continuously optimize channel performance by monitoring the effectiveness of marketing channels, identifying opportunities for improvement, and implementing interventions to enhance both technical delivery and content engagement.
Required Qualifications
Candidates should have 1-2 years of experience in marketing analytics, demonstrating the ability to integrate Martech, CRM lifecycle management, and content strategy effectively. A bachelor’s degree in Engineering, Business, or a related field, or equivalent professional experience, is required. Practical experience with marketing automation platforms such as Braze, Clevertap, or Moengage is essential, along with familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics. Strong copywriting and content management skills are necessary to craft engaging, customer-centric messaging that drives action. Technical proficiency in building dashboards using tools like Tableau or Power BI is expected, along with experience in SQL, Python, or other data processing languages. Knowledge of ETL pipelines, data warehousing, and handling large marketing datasets is also important. An analytical mindset with the ability to interpret data, conduct A/B testing on both technical logic and creative content, and provide actionable insights is critical for success in this role.
Preferred Qualifications and Benefits
Careem offers a dynamic work environment where employees can make a meaningful impact across the region while advancing their careers. The company fosters continuous learning and professional growth, providing opportunities to tackle new challenges daily. The work model includes four days in the office and one remote day per week, with additional flexibility allowing employees to work remotely from any country for up to 30 days annually. Unlimited vacation days are available, with specific arrangements for technical individual contributors. Comprehensive healthcare benefits and fitness reimbursements for activities such as gym memberships and training classes are also provided. This position is based in Karachi, Pakistan, and is ideal for candidates passionate about contributing to a leading regional Super App powered by AI, combining technology, data, and creativity to deliver exceptional customer experiences. Careem is an equal opportunity employer committed to fostering a diverse and inclusive workplace without discrimination based on any protected status under applicable laws.
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