Careem is on a mission to create the Everything App for the greater Middle East, simplifying everyday life by enabling seamless transportation, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income, served more than 70 million customers, and built a vibrant platform supporting the region’s top talent and entrepreneurs. Operating in over 70 cities across 10 countries, from Morocco to Pakistan, Careem is now embracing an AI-driven future. The company is looking for curious problem-solvers who can apply AI to develop innovative tools, automate workflows, and create meaningful impact—whether by streamlining operations, enhancing customer experience, or reimagining internal systems.
The CRM & Martech team at Careem sits at the intersection of technology, customer lifecycle management, and creative storytelling. This team is responsible for delivering timely, relevant, and engaging communications tailored to customer preferences. As a key growth driver, the team plans and executes targeted offers, crafts compelling content, and achieves scalable growth through automated, data-driven campaigns. Joining this team means contributing to a regional impact while advancing your professional growth in an inspiring environment.
Key Responsibilities:
- Drive CRM & Lifecycle Strategy by developing, executing, and continuously optimizing end-to-end customer lifecycle journeys, including activation, engagement, retention, and win-back, to maximize customer lifetime value.
- Lead Marketing Automation Initiatives by designing and scaling automation efforts to improve marketing efficiency and campaign scalability. Oversee execution and performance tracking of key central Martech projects.
- Oversee Content & Messaging by managing the content strategy for CRM campaigns, ensuring all communications (push notifications, email, in-app messages, SMS) are personalized, compelling, and consistent with the brand voice.
- Optimize Channel Performance by monitoring marketing channel effectiveness, identifying areas for improvement, and implementing interventions to enhance both technical delivery and content engagement.
Required Qualifications:
- 1-2 years of experience in marketing analytics.
- Bachelor’s degree in Engineering, Business, or a related field; equivalent experience is acceptable.
- Proven experience integrating Martech, CRM lifecycle management, and content strategy, with strong expertise in tracking and optimizing marketing channel performance.
- Hands-on experience with marketing automation platforms such as Braze, Clevertap, or Moengage, and familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics.
- Excellent copywriting and content management skills, with a demonstrated ability to create engaging, customer-centric messaging that drives action.
- Technical proficiency in building dashboards using Tableau, Power BI, or similar tools. Experience with SQL, Python, or other data processing languages. Knowledge of ETL pipelines, data warehousing, and handling large marketing datasets.
- Strong analytical mindset with the ability to interpret data, conduct A/B tests on both technical logic and creative content, and deliver actionable insights.
Preferred Qualifications and Benefits:
Careem offers a dynamic work environment where employees learn from talented peers and contribute to a purposeful organization focused on regional impact. The company supports a flexible work schedule with four days in the office and one day remote weekly, plus the option to work remotely from any country for up to 30 days annually. Employees enjoy unlimited vacation days and adjusted office/home schedules for individual contributors in tech roles. Additional benefits include healthcare coverage and fitness reimbursements for gym memberships, health clubs, and training classes. Careem fosters an inclusive culture aligned with equal employment opportunity policies and diversity initiatives.
This role provides an excellent opportunity to grow your career at the forefront of AI-driven marketing technology within a leading regional Super App.
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