Careem is building the Everything App for the greater Middle East, aiming to simplify everyday life by making it easier to move around, order food and groceries, manage payments, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn, served more than 70 million customers, and created a thriving platform for top regional talent and entrepreneurs. Operating in over 70 cities across 10 countries from Morocco to Pakistan, Careem is now entering an exciting AI-driven phase. The company is looking for curious AI problem-solvers who can leverage artificial intelligence to develop tools, automate workflows, and create meaningful impact—whether by streamlining operations, enhancing customer experiences, or reimagining internal systems.
The CRM & Martech team at Careem sits at the intersection of technology, customer lifecycle management, and creative storytelling. This team is responsible for delivering timely, relevant, and engaging communications tailored to customer preferences. As a key growth driver, the team enables cross-functional groups to plan and execute targeted offers, craft compelling content, and achieve scalable growth through automated, data-driven campaigns.
Key Responsibilities
- Drive CRM & Lifecycle Strategy by developing, executing, and continuously optimizing end-to-end customer journeys, including activation, engagement, retention, and win-back, to maximize customer lifetime value.
- Lead Marketing Automation Initiatives by designing and scaling automation efforts that improve marketing operations efficiency and scalability. Oversee the execution and performance tracking of key Martech projects.
- Oversee Content & Messaging by managing the content strategy for CRM campaigns, ensuring all communications—such as push notifications, emails, in-app messages, and SMS—are personalized, compelling, and aligned with the brand voice.
- Optimize Channel Performance by monitoring marketing channel effectiveness, identifying areas for improvement, and implementing solutions to enhance both technical delivery and content engagement.
Required Qualifications
- 1-2 years of experience in marketing analytics.
- Bachelor’s degree in Engineering, Business, or a related field; equivalent experience will also be considered.
- Proven expertise in Martech, CRM lifecycle management, and content strategy, with a strong background in tracking and optimizing marketing channel performance.
- Hands-on experience with marketing automation platforms such as Braze, Clevertap, or Moengage, along with familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics.
- Excellent copywriting and content management skills, demonstrated by the ability to create engaging, customer-centric messaging that drives action.
- Technical proficiency in building dashboards using Tableau, Power BI, or similar tools. Experience with SQL, Python, or other data processing languages is essential. Knowledge of ETL pipelines, data warehousing, and handling large marketing datasets is highly valued.
- Strong analytical mindset with the ability to interpret data, conduct A/B testing on both technical logic and creative content, and deliver actionable insights.
Preferred Qualifications and Benefits
Careem offers a dynamic work environment where employees can make a meaningful regional impact while advancing their careers. Full-time team members collaborate with inspiring peers and contribute to an organization dedicated to unlocking the region’s potential. The work model includes four days per week in the office and one day remote, with additional flexibility to work remotely from any country for up to 30 days annually. Employees enjoy unlimited vacation days, with flexible office/home schedules for individual contributor roles in tech.
Additional benefits include healthcare coverage and fitness reimbursements for activities such as gym memberships, health clubs, and training classes. Careem is committed to fostering a diverse and inclusive workplace, providing equal employment opportunities without discrimination based on protected group status.
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