Careem is on a mission to create the Everything App for the greater Middle East, aiming to simplify daily life by making transportation, food and grocery ordering, payments, and more accessible. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income, served more than 70 million customers, and built a vibrant platform for the region’s top talent and entrepreneurs. Operating across 70+ cities in 10 countries—from Morocco to Pakistan—the company is now entering its next phase driven by AI. Careem is looking for curious problem-solvers who can leverage AI to develop innovative tools, automate workflows, and create meaningful impact by streamlining operations, enhancing customer experiences, and reimagining internal systems.
Key Responsibilities:
- Drive CRM & Lifecycle Strategy by developing, executing, and optimizing comprehensive customer lifecycle journeys, including activation, engagement, retention, and win-back, to maximize customer lifetime value.
- Lead Marketing Automation Initiatives by designing and scaling automation efforts that enhance marketing efficiency and campaign scalability. Manage the execution and performance tracking of key central Martech projects.
- Oversee Content & Messaging by directing the content strategy for CRM campaigns, ensuring all communications—push notifications, emails, in-app messages, SMS—are compelling, personalized, and aligned with the brand voice.
- Optimize Channel Performance by monitoring the effectiveness of marketing channels, identifying opportunities for improvement, and implementing interventions to boost both technical delivery and content engagement.
Required Qualifications:
- 1-2 years of experience in marketing analytics.
- Bachelor’s degree in Engineering, Business, or a related field; equivalent experience is also acceptable.
- Proven expertise in combining Martech, CRM lifecycle management, and content strategy, with a strong background in tracking and optimizing marketing channel performance.
- Hands-on experience with marketing automation platforms such as Braze, Clevertap, or Moengage, along with familiarity with Customer Data Platforms (CDPs) and multi-channel marketing analytics.
- Excellent copywriting and content management skills, demonstrated by the ability to craft engaging, customer-centric messaging that drives action.
- Technical proficiency in building dashboards using Tableau, Power BI, or similar tools; experience with SQL, Python, or other data processing languages; and knowledge of ETL pipelines, data warehousing, and handling large marketing datasets.
- Strong analytical mindset with the ability to interpret data, conduct A/B testing on both technical and creative elements, and provide actionable insights.
Preferred Qualifications and Benefits:
Careem offers a dynamic and collaborative work environment where employees engage with inspiring professionals and contribute to impactful projects across a region full of untapped potential. The company supports a flexible work schedule with four days in the office and one remote day per week, plus the option to work remotely from any country for up to 30 days annually. Employees benefit from unlimited vacation days, comprehensive healthcare coverage, and fitness reimbursements for activities such as gym memberships and training classes. Careem encourages continuous learning and career growth, providing opportunities to explore new roles and develop skills within a purposeful and innovative organization.
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