CRO & UX Analyst

We are seeking an experienced CRO & UX Analyst to join our team on a full-time, remote basis. This role requires a minimum of five years’ experience and availability to overlap with Sydney business hours, starting from 2:00 PM AEST. You will be fully integrated with our team and clients from day one, playing a crucial role in driving conversion improvements through detailed data analysis and user behavior insights. This position is not freelance or contract-based; it demands dedication, a proactive mindset, and a passion for solving complex data challenges.

Key Responsibilities

- Conduct in-depth analysis using GA4 and behavioral analytics tools such as Hotjar, Contentsquare, FullStory, or Microsoft Clarity to understand user behavior and identify conversion barriers.
- Build custom reports, funnel and path explorations, and user segments within GA4 to pinpoint where users drop off and what drives changes in conversion rates.
- Analyze A/B test results thoroughly, breaking down data by segments and secondary metrics to explain why tests succeed or fail, and translate findings into actionable next steps.
- Review session recordings, heatmaps, and conduct heuristic evaluations to identify UX issues that impact conversions, cross-referencing insights from multiple data sources.
- Monitor data quality by detecting anomalies such as missing events or duplicates, diagnosing potential tracking issues, and collaborating with developers to resolve them.
- Leverage AI tools to automate repetitive tasks like reporting and data summarization, while ensuring all AI-generated outputs are verified for accuracy.
- Communicate complex findings clearly and effectively to both internal teams and clients, presenting insights in plain language and engaging confidently in discussions.
- Maintain a disciplined approach to double-checking all analyses and reports before sharing, and demonstrate openness to feedback and continuous learning.

Required Qualifications

- Minimum of 5 years’ hands-on experience working within GA4 or Universal Analytics, with strong expertise in building custom reports, explorations, and segments focused on conversion optimization.
- Proven track record of analyzing A/B test results and providing clear explanations of outcomes.
- Solid business acumen with the ability to interpret trends, ratios, and commercial metrics, linking site performance to revenue and other business goals.
- Regular practical experience using at least one behavioral analytics tool such as Hotjar, Contentsquare, FullStory, or Microsoft Clarity.
- Advanced proficiency in utilizing AI tools for automation and basic data analysis, coupled with a rigorous habit of validating AI outputs.
- Sufficient understanding of tracking and tagging to identify data quality issues and communicate them effectively to technical teams.
- Excellent written and verbal communication skills in English.
- A curious and persistent mindset, with a can-do attitude toward solving complex data problems.
- Strong team orientation, with confidence in sharing ideas, respectfully disagreeing, and admitting knowledge gaps when necessary.

Preferred Qualifications and Benefits

- Experience with tracking/tagging platforms like Google Tag Manager is advantageous for troubleshooting purposes.
- Skills in Python, SQL, or BigQuery are welcome if they complement GA4 and behavioral analytics work.
- Certifications in behavioral analytics tools such as Contentsquare, Hotjar, or FullStory are a plus.
- Previous experience in a CRO agency environment is beneficial but not required.

This role offers the opportunity to be part of a collaborative team focused on delivering measurable business impact through data-driven insights and continuous optimization. If you are motivated by challenges and eager to contribute to long-term growth, this position is an excellent fit.