Posted Dec 30, 2018 16 views
The Role of Digital Performance Marketing Manager:
The role of our Performance Marketing Manager is to drive the creation of digital marketing assets, and the deployment of creative digital marketing campaigns, through a proactive, data-driven approach. This is a unique and a critical role. This position will work closely with the Senior Director of Media, Marketing Strategists, PR, agency partners, media campaign managers, creative, and analytics partners.
Responsibilities:
- Support overall planning, creation, implementation, coordination with Sales and tracking success of digital campaign promotions
- Proactively monitor, track, and analyze campaign performance
- Launch paid digital marketing campaigns across platforms in order to drive new user acquisition growth, increase customer retention and revenue
- Develop ideas for customized campaigns based on target segmentation
- Ensure that all campaign tracking is implemented correctly and efficiently
- Test ads across devices to ensure best branding and user experience
- Test ad messaging across segments and report on engagement
- Conduct A/B testing around messaging, landing pages, and offers and report on results
- Communicate potential issues in advance of campaign launch dates and to problem solve in order to ensure all deadlines are met
- Generate weekly and monthly reporting for all major metrics, lead goal tracking, revenue tracking, and other initiatives
- Participate in broader marketing meetings and strategy sessions
- Continuously develop knowledge of digital best practices
- Maintain knowledge of the social landscape and upcoming digital trends
The position of Performance Marketing Manager encompasses the following functions or key result areas:
· Managing Digital Marketing Campaigns
· Enhancing Brand Awareness
· Driving Lead Generation
· Conversion Optimization
· Content Ideas
Job Details
Dany Technologies
Dany Technologies is renowned because of its efforts in providing latest IT based products in Pakistan. Our participation in providing of quality equipments is reasonable price and on right time makes us the market leaders. Dany could best understand customer's needs and efficiently provide the most effective computing solutions to meet those needs. Dany technology has the strong foothold in the local as well as the regional market. Our brand like Audionic and Bang are highly demanded in the market. We help our clients understand their computer systems better by using every day language. We build long-term partnership with our clients by focusing in their individual needs. Strategic partnership with a professional companies with a international repute and supplemented by an in-house technically strong and dedicated team of professionals, supported by developmental environment and tools makes us competitive.
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